{"id":35063,"date":"2019-10-17T12:18:40","date_gmt":"2019-10-17T10:18:40","guid":{"rendered":"https:\/\/blog.wildix.com\/?p=35063"},"modified":"2019-10-17T12:19:32","modified_gmt":"2019-10-17T10:19:32","slug":"la-importancia-de-vender-valor-y-no-solo-tecnologia","status":"publish","type":"post","link":"https:\/\/blog.wildix.com\/es\/la-importancia-de-vender-valor-y-no-solo-tecnologia\/","title":{"rendered":"La importancia de vender valor y no solo tecnolog\u00eda"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Disrupci\u00f3n Constante y Partners como soluci\u00f3n: una conversaci\u00f3n con Robert Cooper, General Manager Wildix US<\/h2>\n

[\/vc_column_text][vc_single_image image=\u00bb34232″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][vc_column_text]Imagina que acabas de experimentar un fuerte terremoto. Has pasado minutos sin parar de ver c\u00f3mo se sacud\u00edan las paredes de los edificios, todo mientras tratabas de mantenerte en pie en un piso que est\u00e1 siendo sacudido por una fuerza masiva e imparable.<\/p>\n

Pero, muy pronto, el desastre pasa. Lo lograste manteni\u00e9ndote de una sola pieza. No solo eso, tu hogar sigue en pie.<\/p>\n

La pregunta es, \u00bfte conformas con esta estabilidad?<\/p>\n

\u00bfO te armas con conocimiento para combatir el pr\u00f3ximo terremoto?<\/p>\n

Si le preguntas a Robert Cooper, General Manager US, prepararse para una disrupci\u00f3n implica algo m\u00e1s que confiar en lo que tienes actualmente, o incluso en lo que esperas tener.<\/p>\n

\u201cEl concepto de disrupci\u00f3n digital\u201d; dice, \u201cno se trata solo de la tecnolog\u00eda\u201d.<\/p>\n

M\u00e1s bien, trata de adoptar una mentalidad que pueda prepararse activamente para los pr\u00f3ximos cambios.<\/p>\n

Esto se debe a que, para el Sr. Cooper, la disrupci\u00f3n digital est\u00e1 lejos de ser un terremoto \u00fanico.<\/p>\n

\u201cLa disrupci\u00f3n es la nueva normalidad\u201d,<\/b> dice. \u201cY para realmente capitalizarlo, tambi\u00e9n debes tener una organizaci\u00f3n de aprendizaje.\u201d<\/b><\/p>\n

Para el Sr. Cooper, la transici\u00f3n de las organizaciones a ese estado de constante aprendizaje es una parte esencial del valor que presenta Wildix. Esto le da a los Partners algo m\u00e1s que una nueva tecnolog\u00eda; les permite actuar como asesores de confianza TI para el usuario final.<\/p>\n

\u201cWildix cree que esa voz consultiva de cara al cliente es importante,\u201d <\/b>explica Cooper. \u201cPorque nuestro producto, nuestra plataforma, nuestra soluci\u00f3n tecnol\u00f3gica ofrece mucho valor. Y realmente necesitas saber c\u00f3mo conectar todos los componentes de ese valor.<\/p>\n

\u201cEl Partner es la persona que deber\u00eda estar en el asiento del conductor para hacer eso\u201d,<\/b> enfatiza.<\/p>\n

Pero el Sr. Cooper tambi\u00e9n enfatiza en que el compromiso es necesario para esta transici\u00f3n.<\/p>\n

\u201cEsa pieza con la que no podemos ayudarte es el compromiso\u201d, dice. \u201cSabemos que podemos ayudarte a hacer crecer tu negocio. Pero tiene que ser algo que quieras hacer.\u201d<\/p>\n

Esta incapacidad para comprometerse con el cambio es una mentalidad tan generalizada que el Sr. Cooper utiliza una terminolog\u00eda especializada para ello.<\/p>\n

\u201cEn lugar de moverte y comprometerte\u201d, dice, \u201cves que lo llamamos \u2018inercia activa\u2019. Y la inercia activa es: \u2018Bueno, he hecho algo, y al menos estoy haciendo un poco de algo, y eso deber\u00eda ser suficientemente\u2019.<\/p>\n

\u201cPero en el mundo de la disrupci\u00f3n digital\u201d, contin\u00faa, \u201cla inercia activa es mortal. No es suficiente, porque la industria cambia demasiado r\u00e1pido. Aunque creas que te est\u00e1s moviendo, no te est\u00e1s moviendo lo suficientemente r\u00e1pido, y todav\u00eda te encontrar\u00e1s atrapado en la ola.\u201d<\/p>\n

Para prepararse para esa ola, el Sr. Cooper cree que las organizaciones deben ser proactivas para as\u00ed formar parte del valor que venden a sus clientes.<\/p>\n

\u201cEl cliente no solo est\u00e1 comprando la tecnolog\u00eda\u201d, se\u00f1ala. \u201cTe est\u00e1 comprando a ti. T\u00fa eres parte del valor.\u201d<\/b><\/p>\n

\u201cEl VAR que va a ganar el d\u00eda es aquel que dice: \u2018D\u00e9jame entender qu\u00e9 es lo que quieres hacer para tu negocio. Perm\u00edteme ayudarte a utilizar, implementar y administrar estas tecnolog\u00edas para alcanzar esos objetivos.\u2019\u201d<\/b><\/p>\n

Desde el punto de vista del Sr. Cooper, sin embargo, tan importante como asumir este papel consultivo es siempre poder adaptarse a ese mercado cambiante.<\/p>\n

\u201cSiempre y cuando adoptes esta postura comprometida y proactiva de aceptar el cambio y seguir adelante\u201d, dice, \u201cser\u00e1s capaz de adaptarte a lo que est\u00e1 por venir, no aferr\u00e1ndote continuamente al ayer\u201d.<\/p>\n

Con una mentalidad como esa, puedes vivir c\u00f3modamente, sin importar c\u00f3mo de poderoso se presente un terremoto.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Disrupci\u00f3n Constante y Partners como soluci\u00f3n: una conversaci\u00f3n con Robert Cooper, General Manager Wildix US [\/vc_column_text][vc_single_image image=\u00bb34232″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][vc_column_text]Imagina que acabas de experimentar un fuerte terremoto. Has pasado minutos sin parar de ver c\u00f3mo se sacud\u00edan las paredes de los edificios, todo mientras tratabas de mantenerte en pie en un piso que est\u00e1 siendo … <\/p>\n

Continuar leyendo \u00abLa importancia de vender valor y no solo tecnolog\u00eda\u00bb<\/span><\/a><\/p>\n","protected":false},"author":563,"featured_media":34232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[732],"tags":[],"class_list":["post-35063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-es"],"acf":[],"yoast_head":"\nLa importancia de vender valor y no solo tecnolog\u00eda<\/title>\n<meta name=\"description\" content=\"Disrupci\u00f3n Constante y Partners como soluci\u00f3n: una conversaci\u00f3n con Robert Cooper, General Manager Wildix US\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de 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