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Salesforce and UCaaS: Why You Should Integrate Your CRM

Salesforce and Unified Communications: Why You Should Integrate Your CRM
People buy from people. In an increasingly competitive climate, the difference between a sale and a lost opportunity comes down to one thing — your relationship with your customers. As a result, customer relationship management (CRM) software has become a cornerstone of effective sales. It’s become essential for not only collecting and saving customer information but also for building and tracking powerful campaigns, providing detailed analytics and managing complex sales cycles. But even with Salesforce, the number one CRM, on your side, there’s a real risk that you’re not getting the full value of the program if you’re using it on its own. Because for every second spent on switching between windows and manually logging calls, critical time with a customer is lost.

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From MSSP to Full-Service MSP — Why You Must Change

From MSSP to Full-Service MSP — Why You Must Change
Out of the estimated 40,000 MSPs in the United States, an estimated 10,000 are MSSPs, managed security service providers. These companies devote their time to understanding the security services required to secure their customers, using a huge range of tools. Indeed, cybersecurity is one of the fastest-growing areas of increased IT spending, and for good reason: Businesses need high-quality protection from an increased array of malicious actors. And it’s not just in the United States that MSSPs are found. They exist around the world to fill a variety of niches.

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The GCC: Numerous Opportunities Abound Within a Business-Friendly Environment

The GCC: Numerous Opportunities Abound Within a Business-Friendly Environment
One of the most important regions in the Middle East is the Gulf Cooperation Council, a group of six countries. It incorporates Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. It consists of the entire Arabian Peninsula, barring Yemen, from the Arabian Gulf to the Red Sea. Many of the cities here are renowned for their impressive architecture, opulence and social and shopping opportunities. Dubai, Muscat, Doha and Riyadh are just some of the major names here.

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Building Local But Going Global: Why You Don’t Have to Be Limited to One Country

Building local but going global: Why you don’t have to be limited to one country
Over the past 100 years, the world has increasingly been going global, with supply chains lengthening and industries reliant on manufacturing overseas, typically in places such as China, Japan or Bangladesh. During this time, even service industries have become increasingly outsourced abroad, which has broadly reduced trust — scripted calls often don’t resolve complex issues effectively. Large companies have increasingly centralized operations, so local services have become less common.

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