{"id":16141,"date":"2018-07-30T15:00:18","date_gmt":"2018-07-30T13:00:18","guid":{"rendered":"https:\/\/blog.wildix.com\/?p=16141"},"modified":"2018-09-04T14:45:46","modified_gmt":"2018-09-04T12:45:46","slug":"qui-es-tu","status":"publish","type":"post","link":"https:\/\/blog.wildix.com\/fr\/qui-es-tu\/","title":{"rendered":"Qui es-tu ?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-16146\" src=\"https:\/\/blog.wildix.com\/wp-content\/uploads\/2018\/07\/te\u0301le\u0301chargement.jpeg\" alt=\"\" width=\"252\" height=\"200\" \/>Geoffrey Moore dit que le client t\u2019accorde deux phrases dans son cerveau pour comprendre qui tu es. C\u2019est scientifique. Au-del\u00e0 \u00ab\u00a0stack overflow\u00a0\u00bb, tu as perdu son attention, tu g\u00e9n\u00e8res de la confusion. Que se passe-t\u2019il dans l\u2019esprit du client cible si tu ne sais pas te d\u00e9finir en tant qu\u2019entreprise, ou pire si le commercial dit une chose, le technicien une autre et ton site web encore une autre ?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Tu dois construire ton propre message qui permet \u00e0 ton prospect de savoir instantan\u00e9ment que tu as une solution ou r\u00e9ponds \u00e0 un besoin qui le concerne, avec un avantage important et unique. Ce message doit conclure avec un b\u00e9n\u00e9fice financier facilement quantifiable soit en terme d\u2019\u00e9conomies soit en terme d\u2019augmentation du chiffre d\u2019affaire.<\/span><\/p>\n<p><!--more--><\/p>\n<p class=\"p1\"><span class=\"s1\">J\u2019insiste, ton propre message. Ton message ne doit pas \u00eatre interchangeable avec celui d\u2019un concurrent. C\u2019est pour cela que l\u2019on parle de Unique Value Proposition. Ce message doit \u00eatre connu par tous les collaborateurs de la soci\u00e9t\u00e9. Plus jamais tu ne seras pris au d\u00e9pourvu dans une soir\u00e9e lorsqu\u2019on te demandera \u00ab\u00a0et toi tu fais quoi ?\u00a0\u00bb. Le message que tu serviras laissera une marque ind\u00e9l\u00e9bile dans l\u2019esprit de ton interlocuteur. Ton interlocuteur se souviendra de toi le jour o\u00f9 il aura dans son r\u00e9seau un ami qui correspond \u00e0 ta cible.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">#Unicomm<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">www.unicomm-training.fr<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Geoffrey Moore dit que le client t\u2019accorde deux phrases dans son cerveau pour comprendre qui tu es. C\u2019est scientifique. Au-del\u00e0 \u00ab\u00a0stack overflow\u00a0\u00bb, tu as perdu son attention, tu g\u00e9n\u00e8res de la confusion. Que se passe-t\u2019il dans l\u2019esprit du client cible si tu ne sais pas te d\u00e9finir en tant qu\u2019entreprise, ou pire si le commercial &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.wildix.com\/fr\/qui-es-tu\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;Qui es-tu ?&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-16141","post","type-post","status-publish","format-standard","hentry","category-blog-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui es-tu ? | Wildix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.wildix.com\/fr\/qui-es-tu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qui es-tu ? | Wildix\" \/>\n<meta property=\"og:description\" content=\"Geoffrey Moore dit que le client t\u2019accorde deux phrases dans son cerveau pour comprendre qui tu es. C\u2019est scientifique. Au-del\u00e0 \u00ab\u00a0stack overflow\u00a0\u00bb, tu as perdu son attention, tu g\u00e9n\u00e8res de la confusion. 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