{"id":20307,"date":"2018-10-08T17:36:42","date_gmt":"2018-10-08T15:36:42","guid":{"rendered":"https:\/\/blog.wildix.com\/?p=20307"},"modified":"2018-10-09T11:39:41","modified_gmt":"2018-10-09T09:39:41","slug":"la-fidelite-ca-paie","status":"publish","type":"post","link":"https:\/\/blog.wildix.com\/fr\/la-fidelite-ca-paie\/","title":{"rendered":"La fid\u00e9lit\u00e9, \u00e7a paie !"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Les id\u00e9es re\u00e7ues ont la vie dure. Quand on interroge un chef d\u2019entreprise ou un directeur des ventes sur sa strat\u00e9gie pour accroitre son chiffre d\u2019affaire, la r\u00e9ponse est invariablement la m\u00eame : \u00ab\u00a0gagner de nouveaux clients\u00a0\u00bb&#8230; \u00ab\u00a0embaucher des chasseurs\u00a0\u00bb&#8230; \u00ab\u00a0remplir le pipeline\u00a0\u00bb&#8230;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le chef d\u2019entreprise et son directeur des ventes d\u00e9ploient alors une \u00e9nergie formidable en interne, monopolisent des cerveaux pour \u00e9tablir des tactiques de conqu\u00eates, piquouzent les commerciaux avec des plans de commissionnement dont les seuls ingr\u00e9dients sont de signer, signer et encore signer de nouveaux clients. Ils fouettent le Marketing pour qu\u2019il sorte de son cerveau f\u00e9cond un plan de communication qui doit mettre des \u00e9toiles dans les yeux des cibles potentielles, et j\u2019en passe\u2026<\/span><\/p>\n<p><!--more--><\/p>\n<p class=\"p1\"><span class=\"s1\">Nous oublions juste une chose essentielle, le temps, l\u2019\u00e9nergie, la ressource et donc <em>in fine<\/em> l\u2019argent engag\u00e9. Cet argent phagocyt\u00e9 pour rechercher de la croissance par l\u2019acquisition de nouveaux clients n\u2019est plus employ\u00e9 pour servir ses clients actuels, s&rsquo;assurer de leur fid\u00e9lit\u00e9. Pourtant ceux sont ces m\u00eames clients que le m\u00eame chef d\u2019entreprise et son m\u00eame directeur des ventes ont ch\u00e8rement gagn\u00e9s.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Vos clients ont toutes les raisons d\u2019\u00eatre trait\u00e9s en priorit\u00e9 : ils consomment r\u00e9guli\u00e8rement, ils n\u2019engraissent pas votre concurrent, ils peuvent faire l\u2019objet d\u2019up-sell et cross-sell et par-dessus tout ils sont vos meilleurs commerciaux, vos ambassadeurs.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-20310\" src=\"https:\/\/blog.wildix.com\/wp-content\/uploads\/2018\/10\/sit-pot-o-gold.jpg\" alt=\"\" width=\"285\" height=\"420\" srcset=\"https:\/\/blog.wildix.com\/wp-content\/uploads\/2018\/10\/sit-pot-o-gold.jpg 285w, https:\/\/blog.wildix.com\/wp-content\/uploads\/2018\/10\/sit-pot-o-gold-204x300.jpg 204w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/>Il vous faut tout faire pour garder ces -bons- clients, les rendre heureux et cela jusqu\u2019au fameux moment o\u00f9 le client arrive en fin de contrat. Ce fameux moment o\u00f9 le client a le pouvoir de vous dire \u00ab\u00a0merci, mais on n\u2019a pas l\u2019impression que vous vous occupiez de nous. Au revoir\u00a0\u00bb. Pour cela il n\u2019y a pas de miracle, il faut investir sur vos clients afin qu\u2019ils ne pensent pas que finalement l\u2019herbe pourrait \u00eatre plus verte ailleurs. Une \u00e9tude de Frederick Reichheld, dans Harvard Business Press, 2001 dit que \u00ab\u00a0une augmentation de 5% de la r\u00e9tention peut influer positivement sur la rentabilit\u00e9 de la soci\u00e9t\u00e9 de 25% \u00e0 100%\u00a0\u00bb. C&rsquo;est tellement vrai.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Vous \u00eates assis sur un chaudron rempli de pi\u00e8ces d&rsquo;or, mais vous ne les voyez pas, \u00e9bloui par la lumi\u00e8re lointaine et tellement attirante d&rsquo;un hypoth\u00e9tique futur client. Ce chaudron il porte un nom, Base client et il a sa discipline : le Customer Portfolio Management.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Votre priorit\u00e9 n\u2019est pas de gagner toujours plus de clients, mais bien de faire tout ce qui est en votre pouvoir pour les conserver. A vous de faire rimer \u00ab\u00a0client un jour\u00a0\u00bb avec \u00ab\u00a0client toujours\u00a0\u00bb.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les id\u00e9es re\u00e7ues ont la vie dure. Quand on interroge un chef d\u2019entreprise ou un directeur des ventes sur sa strat\u00e9gie pour accroitre son chiffre d\u2019affaire, la r\u00e9ponse est invariablement la m\u00eame : \u00ab\u00a0gagner de nouveaux clients\u00a0\u00bb&#8230; \u00ab\u00a0embaucher des chasseurs\u00a0\u00bb&#8230; \u00ab\u00a0remplir le pipeline\u00a0\u00bb&#8230; Le chef d\u2019entreprise et son directeur des ventes d\u00e9ploient alors une \u00e9nergie &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.wildix.com\/fr\/la-fidelite-ca-paie\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;La fid\u00e9lit\u00e9, \u00e7a paie !&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-20307","post","type-post","status-publish","format-standard","hentry","category-blog-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La fid\u00e9lit\u00e9, \u00e7a paie ! | Wildix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.wildix.com\/fr\/la-fidelite-ca-paie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fid\u00e9lit\u00e9, \u00e7a paie ! | Wildix\" \/>\n<meta property=\"og:description\" content=\"Les id\u00e9es re\u00e7ues ont la vie dure. Quand on interroge un chef d\u2019entreprise ou un directeur des ventes sur sa strat\u00e9gie pour accroitre son chiffre d\u2019affaire, la r\u00e9ponse est invariablement la m\u00eame : \u00ab\u00a0gagner de nouveaux clients\u00a0\u00bb&#8230; \u00ab\u00a0embaucher des chasseurs\u00a0\u00bb&#8230; \u00ab\u00a0remplir le pipeline\u00a0\u00bb&#8230; Le chef d\u2019entreprise et son directeur des ventes d\u00e9ploient alors une \u00e9nergie &hellip; Continuer la lecture de &laquo;&nbsp;La fid\u00e9lit\u00e9, \u00e7a paie !&nbsp;&raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.wildix.com\/fr\/la-fidelite-ca-paie\/\" \/>\n<meta property=\"og:site_name\" content=\"Wildix Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wildix.pbx\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-08T15:36:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-09T09:39:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.wildix.com\/wp-content\/uploads\/2018\/10\/sit-pot-o-gold.jpg\" \/>\n<meta name=\"author\" content=\"Ivan Michelazzi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WildixSrl\" \/>\n<meta name=\"twitter:site\" content=\"@WildixSrl\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivan Michelazzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/blog.wildix.com\\\/fr\\\/la-fidelite-ca-paie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.wildix.com\\\/fr\\\/la-fidelite-ca-paie\\\/\"},\"author\":{\"name\":\"Ivan Michelazzi\",\"@id\":\"https:\\\/\\\/blog.wildix.com\\\/#\\\/schema\\\/person\\\/92fabd35b1c0a3a43b68e773cfd7ca17\"},\"headline\":\"La fid\u00e9lit\u00e9, \u00e7a paie !\",\"datePublished\":\"2018-10-08T15:36:42+00:00\",\"dateModified\":\"2018-10-09T09:39:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.wildix.com\\\/fr\\\/la-fidelite-ca-paie\\\/\"},\"wordCount\":456,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.wildix.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.wildix.com\\\/fr\\\/la-fidelite-ca-paie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.wildix.com\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/sit-pot-o-gold.jpg\",\"articleSection\":[\"Blog @fr\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.wildix.com\\\/fr\\\/la-fidelite-ca-paie\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.wildix.com\\\/fr\\\/la-fidelite-ca-paie\\\/\",\"url\":\"https:\\\/\\\/blog.wildix.com\\\/fr\\\/la-fidelite-ca-paie\\\/\",\"name\":\"La fid\u00e9lit\u00e9, \u00e7a paie ! 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