{"id":85585,"date":"2021-11-01T08:12:26","date_gmt":"2021-11-01T07:12:26","guid":{"rendered":"https:\/\/blog.wildix.com\/?p=85585"},"modified":"2021-10-19T14:57:17","modified_gmt":"2021-10-19T12:57:17","slug":"lemailing-revient-en-force","status":"publish","type":"post","link":"https:\/\/blog.wildix.com\/fr\/lemailing-revient-en-force\/","title":{"rendered":"L\u2019emailing revient en force"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Pourquoi le marketing direct par le biais de l\u2019emailing revient et comment l’utiliser \u00e0 votre avantage.
\n<\/strong>[\/vc_column_text][vc_single_image image=\u00a0\u00bb85572″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]On dit que tout ce qui est vieux a tendance \u00e0 rena\u00eetre, et cela s’applique plus que jamais aux tendances marketing. L\u2019emailing fait un retour en force apr\u00e8s avoir pass\u00e9 des ann\u00e9es \u00e0 para\u00eetre d\u00e9pass\u00e9, d\u00e9connect\u00e9 et, en fait, vieillot. Ce changement de strat\u00e9gie marketing n’est pas sans raison, mais ce n’est peut-\u00eatre pas pour toutes les raisons que vous pensez.<\/p>\n

Envoi Postal vs. Envoi Postal<\/strong><\/p>\n

Au cours des 15 derni\u00e8res ann\u00e9es, l\u2019emailing est largement retrouv\u00e9 d\u00e9suet en tant qu’outil marketing. En fait, la plupart des emails physiques sont tomb\u00e9s aux oubliettes en raison de l’essor des communications num\u00e9riques, de la publicit\u00e9 et des m\u00e9dias sociaux. Le service postal des \u00c9tats-Unis (USPS) indique que depuis 2006, le nombre de colis qu’il traite a diminu\u00e9 de 33%, passant de 213 milliards d’unit\u00e9s \u00e0 142,57 unit\u00e9s en 2019.<\/p>\n

En quoi cela peut-il vous aider ? Avec moins de concurrence dans les bo\u00eetes aux lettres des gens, vous avez beaucoup plus de chances de faire passer votre message.<\/p>\n

Email vs. Envoi Postal<\/strong><\/p>\n

\u00c0 une \u00e9poque o\u00f9 presque toutes les communications, commerciales ou non, sont num\u00e9riques, il est difficile de se d\u00e9marquer dans une bo\u00eete de r\u00e9ception. L’employ\u00e9 de bureau moyen re\u00e7oit plus de 120 emails par jour : pensez au nombre d\u2019emails que vous supprimez sans les ouvrir et qui proviennent d’entreprises dont vous n’avez jamais entendu parler.<\/p>\n

Par rapport \u00e0 sa bo\u00eete de r\u00e9ception, la bo\u00eete aux lettres d’une personne moyenne ne re\u00e7oit que deux courriers physiques par jour. Lorsque vos chances de vous d\u00e9marquer sont de 50\/50 au lieu de 1 sur 120, il est beaucoup plus facile de faire une impression sur vos prospects.<\/p>\n

Envoi Postal vs. Digital\u00a0<\/strong><\/p>\n

En plus du courrier \u00e9lectronique, le consommateur moyen voit plus de 60 publicit\u00e9s num\u00e9riques par jour. Les bloqueurs de publicit\u00e9 \u00e9tant aujourd’hui la norme sur les ordinateurs, il est essentiel que rien ne vienne entraver la diffusion de votre message.<\/p>\n

Alors que la dur\u00e9e de vie moyenne d’une publicit\u00e9 num\u00e9rique n’est que de quelques secondes, un rapport indique que le courrier physique a une dur\u00e9e de vie allant jusqu’\u00e0 17 jours. En outre, 54% des utilisateurs, comme plus de la moiti\u00e9 des destinataires, parlent activement de votre entreprise au cours de ces 17 jours, c’est une excellente occasion de faire bonne impression !<\/p>\n

Au travail<\/strong><\/p>\n

\u00c0 ce stade, vous vous demandez peut-\u00eatre comment lancer votre propre campagne de mailing. Bien que les sp\u00e9cificit\u00e9s varient d’une entreprise \u00e0 l’autre, il y a quelques points importants \u00e0 retenir.<\/p>\n

Il est important de se rappeler que l\u2019envoi postal doit \u00eatre utilis\u00e9 en conjonction avec vos autres campagnes de marketing, et non \u00e0 leur place. En compl\u00e9tant le marketing digital et l\u2019email marketing par du courrier physique, vous pouvez vraiment faire valoir votre valeur aupr\u00e8s des clients potentiels. Si vous pouvez toujours envoyer quelque chose de robuste comme un catalogue ou un magazine, vous pouvez aussi envoyer quelque chose d’aussi simple qu’une lettre ou une carte postale. L’important ici n’est pas tant ce que vous envoyez que le fait de mettre votre message entre les mains de clients potentiels.<\/p>\n

Avec \u00e0 la fois la reconnaissance et l’impact d’un message que vous pouvez tenir de votre c\u00f4t\u00e9, vous commencerez \u00e0 voir vos retours marketing prendre une toute nouvelle dimension de croissance.<\/p>\n

Pour plus de conseils sur le marketing de votre marque et la stimulation de vos ventes, abonnez-vous pour recevoir gratuitement notre magazine<\/a> !<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Pourquoi le marketing direct par le biais de l\u2019emailing revient et comment l’utiliser \u00e0 votre avantage. [\/vc_column_text][vc_single_image image=\u00a0\u00bb85572″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]On dit que tout ce qui est vieux a tendance \u00e0 rena\u00eetre, et cela s’applique plus que jamais aux tendances marketing. L\u2019emailing fait un retour en force apr\u00e8s avoir pass\u00e9 des ann\u00e9es \u00e0 para\u00eetre d\u00e9pass\u00e9, d\u00e9connect\u00e9 … <\/p>\n

Continuer la lecture de « L\u2019emailing revient en force »<\/span><\/a><\/p>\n","protected":false},"author":572,"featured_media":85573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-85585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr"],"acf":[],"yoast_head":"\nBoost Your Marketing with Direct Mail<\/title>\n<meta name=\"description\" content=\"Physical mail makes your brand 49.2% more likely to get noticed. 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