{"id":1974,"date":"2015-11-23T15:45:33","date_gmt":"2015-11-23T14:45:33","guid":{"rendered":"https:\/\/blog.wildix.com\/?p=1974"},"modified":"2015-11-23T15:45:33","modified_gmt":"2015-11-23T14:45:33","slug":"essere-monobrand-e-il-massimo-del-focus","status":"publish","type":"post","link":"https:\/\/blog.wildix.com\/it\/essere-monobrand-e-il-massimo-del-focus\/","title":{"rendered":"Essere monobrand \u00e8 il massimo del focus?"},"content":{"rendered":"

Nei miei articoli precedenti ho parlato molto della numerosa e alquanto variopinta categoria di VoIP Truzzari – Asteriskari, oggi vi racconto invece un caso totalmente diverso e opposto, un installatore che tratta un solo brand.<\/p>\n

\"Essere<\/a>
Essere monobrand \u00e8 il massimo?<\/figcaption><\/figure>\n

Il responsabile commerciale di quest’azienda bolognese, nel parlarmi del suo business, mi dice infatti di trattare un solo brand, di essere uno di quelli che posso definire ‘Cisco-dipendenti’.<\/span><\/p>\n

Come al solito, all’inizio mi parla dei vantaggi di questa sua scelta, ha un parco di installazioni attive di circa un centinaio, sono clienti medio grandi (da 100 ad oltre 1000 interni!), e non solo nella sua regione, l’andamento della trattativa \u00e8 spesso supportato dal ‘grande nome’, il vendor stesso lo aiuta nelle azioni di marketing, essendo un premium partner ha l’accesso alle scontistiche interessanti…<\/span><\/p>\n

Un esempio di un modello di business perfetto, il massimo del focus<\/span>? Magari!<\/p>\n


\nDurante la nostra piacevole conversazione scopro quello che chiamo ‘pain commerciale’:<\/p>\n

Nel proporre Cisco, \u00e8 automaticamente esclusa dal suo target la fascia di clienti piccoli, per il semplice fatto che mi ha citato lui stesso:<\/p>\n

Cisco \u00e8 CARO per questi clienti!<\/strong><\/p>\n

\"E'<\/a>
E’ troppo caro!<\/figcaption><\/figure><\/blockquote>\n

Lui sa benissimo che una buona fetta di mercato in Italia \u00e8 costituita proprio da queste realt\u00e0 che oggi gli scappano di mano.<\/p>\n

Dopo questa conversazione ho saputo che oltre l’80% delle installazioni dei nostri business partner sono macchine piccole!<\/p>\n

E’ un buon elemento da approfondire, quando ci sentiamo la prossima volta con questo installatore.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nei miei articoli precedenti ho parlato molto della numerosa e alquanto variopinta categoria di VoIP Truzzari – Asteriskari, oggi vi racconto invece un caso totalmente diverso e opposto, un installatore che tratta un solo brand. Il responsabile commerciale di quest’azienda bolognese, nel parlarmi del suo business, mi dice infatti di trattare un solo brand, di … <\/p>\n

Leggi tutto “Essere monobrand \u00e8 il massimo del focus?”<\/span><\/a><\/p>\n","protected":false},"author":498,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"class_list":["post-1974","post","type-post","status-publish","format-standard","hentry","category-mondo-wildix"],"acf":[],"yoast_head":"\nEssere monobrand \u00e8 il massimo del focus? | Wildix<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essere monobrand \u00e8 il massimo del focus? | Wildix\" \/>\n<meta property=\"og:description\" content=\"Nei miei articoli precedenti ho parlato molto della numerosa e alquanto variopinta categoria di VoIP Truzzari – Asteriskari, oggi vi racconto invece un caso totalmente diverso e opposto, un installatore che tratta un solo brand. 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