{"id":491,"date":"2014-05-14T14:54:38","date_gmt":"2014-05-14T12:54:38","guid":{"rendered":"https:\/\/blog.wildix.com\/?p=491"},"modified":"2015-06-11T15:43:44","modified_gmt":"2015-06-11T13:43:44","slug":"the-rise-of-social-salespeople","status":"publish","type":"post","link":"https:\/\/blog.wildix.com\/it\/the-rise-of-social-salespeople\/","title":{"rendered":"The Rise of Social Salespeople"},"content":{"rendered":"<figure id=\"attachment_492\" aria-describedby=\"caption-attachment-492\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-492 size-medium\" src=\"https:\/\/blog.wildix.com\/wp-content\/uploads\/2014\/05\/social_slaes-300x131.png\" alt=\"The Rise of Social Salespeople\" width=\"300\" height=\"131\" srcset=\"https:\/\/blog.wildix.com\/wp-content\/uploads\/2014\/05\/social_slaes-300x131.png 300w, https:\/\/blog.wildix.com\/wp-content\/uploads\/2014\/05\/social_slaes-660x289.png 660w, https:\/\/blog.wildix.com\/wp-content\/uploads\/2014\/05\/social_slaes.png 898w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-492\" class=\"wp-caption-text\">The Rise of Social Salespeople<\/figcaption><\/figure>\n<p>La rivista <strong>Forbes<\/strong> ha pubblicato un bell&#8217;articolo dal titolo<strong> &#8220;L&#8217;avanzata dei social-commerciali&#8221;.<\/strong><br \/>\n<!--more--><br \/>\nVi riporto la traduzione di alcuni estratti, allegando una figura molto esplicativa di come sta cambiando il comportamento di vendita, grazie al contributo di nuovi strumenti di comunicazione, come i Social Network.<\/p>\n<p>[&#8230;] I social media sono pi\u00f9 del luogo in cui si\u00a0scrive cosa si ha mangiato a pranzo. Sono\u00a0pi\u00f9 del luogo in cui le persone si lamentano delle loro connessioni Internet scadenti o delle loro scarse applicazioni software. I Social media sono\u00a0pi\u00f9 che l&#8217;ascolto di un&#8217;insensata nuova promozione di un marchio. [&#8230;] I Social media sono\u00a0ora <strong>una nuova potente piattaforma di comunicazione e la comunicazione sar\u00e0 sempre al centro della vendita.<\/strong><\/p>\n<p>Il punto \u00e8: utilizzare\u00a0i social media per vendere = ottenere\u00a0maggiori profitti.<\/p>\n<p>[&#8230;] Oggi, gli acquirenti spendono molto pi\u00f9 tempo in\u00a0ricerche sul web e sono molto pi\u00f9 rapidi dei potenziali fornitori, che arrivano spesso troppo tardi nel fare le loro proposte.\u00a0I clienti sfruttano moltissimo i Social Network, nel loro &#8220;viaggio verso la vendita&#8221;. Tramite i Social Networks\u00a0i venditori hanno l&#8217;opportunit\u00e0 di creare\u00a0engagement con i propri clienti\u00a0molto prima che\u00a0questi comincino il\u00a0loro viaggio.<\/p>\n<p>Insomma, conoscere cosa un potenziale cliente &#8220;ha mangiato&#8221; per pranzo pu\u00f2 significare, per qualcuno, che \u00a0quel cliente non sta &#8220;mangiando&#8221; qualcosa di vostro.<\/p>\n<p>Potete leggere l&#8217;articolo integrale <a href=\"http:\/\/www.forbes.com\/sites\/markfidelman\/2012\/11\/05\/the-rise-of-social-salespeople\/\">qui<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La rivista Forbes ha pubblicato un bell&#8217;articolo dal titolo &#8220;L&#8217;avanzata dei social-commerciali&#8221;.<\/p>\n","protected":false},"author":2,"featured_media":550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,6],"tags":[],"class_list":["post-491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-it","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rise of Social Salespeople<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of Social Salespeople\" \/>\n<meta property=\"og:description\" content=\"La rivista Forbes ha pubblicato un bell&#8217;articolo dal titolo 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