{"id":85599,"date":"2021-11-01T08:12:26","date_gmt":"2021-11-01T07:12:26","guid":{"rendered":"https:\/\/blog.wildix.com\/?p=85599"},"modified":"2021-11-01T09:39:49","modified_gmt":"2021-11-01T08:39:49","slug":"il-direct-mail-e-tornato-e-alla-grande","status":"publish","type":"post","link":"https:\/\/blog.wildix.com\/it\/il-direct-mail-e-tornato-e-alla-grande\/","title":{"rendered":"Il Direct Mail \u00e8 tornato e alla grande"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>Perch\u00e9 il direct mail marketing sta tornando e come puoi usarlo a tuo vantaggio<br \/>\n<\/strong>[\/vc_column_text][vc_single_image image=&#8221;85572&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Dicono che tutto ci\u00f2 che \u00e8 vecchio torna di moda e questo vale anche per le tendenze del marketing, ora pi\u00f9 che mai. Il direct mail sta tornando alla grande dopo anni, dopo essere stato definito uno strumento vecchio. Questo cambiamento nella strategia di marketing ha alla base delle buone ragioni, ma non tutte quelle che pensi.<\/p>\n<p><strong>Direct Mail vs. Direct Mail<\/strong><br \/>\nNegli ultimi 15 anni, il direct mail \u00e8 caduto in disuso come strumento di marketing, come tutta la posta fisica, che \u00e8 caduta in disgrazia a causa del boom delle comunicazioni digitali, della pubblicit\u00e0 e dei social media. Il servizio postale degli Stati Uniti (USPS) riferisce che dal 2006 il numero di pacchi gestiti \u00e8 diminuito del 33%, passando da 213 miliardi di unit\u00e0 a 142,57 unit\u00e0 nel 2019.<\/p>\n<p>Quindi, come potrebbe aiutarti? Con meno concorrenza nelle cassette postali delle persone, \u00e8 molto pi\u00f9 probabile che il tuo messaggio faccia breccia nella mente del lettore.<\/p>\n<p><strong>Email vs. Direct Mail<\/strong><br \/>\nIn un momento storico in cui quasi tutta la comunicazione, commerciale e non, \u00e8 digitale, \u00e8 difficile distinguersi in una casella di posta. L&#8217;impiegato medio d&#8217;ufficio riceve oltre 120 email al giorno: basti pensare a quante email cancelli, senza aprirle, ricevute da aziende di cui non hai mai neanche sentito parlare.<\/p>\n<p>Rispetto alla posta in arrivo, la cassetta postale di una persona in media riceve solo due lettere al giorno. Se le tue probabilit\u00e0 di distinguerti dagli altri sono 50\/50 invece di 1 su 120, \u00e8 molto pi\u00f9 facile lasciare il segno sui tuoi potenziali clienti.<\/p>\n<p><strong>Direct Mail vs. Digitale<\/strong><br \/>\nOltre alle email, il consumatore medio vede oltre 60 annunci digitali al giorno. Con il blocco degli annunci impostato come impostazione predefinita sulla maggior parte dei computer, \u00e8 fondamentale che nulla ostacoli la tua messaggistica.<\/p>\n<p>Un rapporto afferma che mentre l&#8217;annuncio digitale medio dura pochi secondi, la posta fisica rimane circa 17 giorni. Inoltre, il 54% dei consumatori dichiara che di aver parlato di una determinata lettera proveniente da un brand di cui ha gi\u00e0 sentito parlare ma da cui non ha mai acquistato. Dato che oltre la met\u00e0 dei destinatari di posta fisica parla attivamente della tua azienda per circa 17 giorni, questa \u00e8 sicuramente una grande opportunit\u00e0 per fare colpo!<\/p>\n<p><strong>Come iniziare<\/strong><\/p>\n<p>A questo punto, ti starai chiedendo come far decollare la tua campagna di mailing. Sebbene le specifiche sono diverse da azienda ad azienda, ci sono alcuni punti importanti da ricordare.<\/p>\n<p>\u00c8 importante ricordare che il direct mail dovrebbe essere utilizzato insieme alle altre campagne di marketing, non al loro posto. Integrare il marketing digitale ed email con la posta fisica pu\u00f2 davvero conquistare potenziali clienti. Puoi inviare qualcosa di pi\u00f9 robusto come un catalogo o una rivista, ma puoi anche inviare qualcosa di semplice, come una lettera o una cartolina. La cosa importante non \u00e8 tanto ci\u00f2 che invii, ma il fatto che stai mettendo i tuoi messaggi nelle mani di potenziali clienti.<\/p>\n<p>Con il riconoscimento e l&#8217;impatto di un messaggio che puoi tenere dalla tua parte, inizierai a veder crescere i ritorni di marketing, in un modo completamente nuovo.<\/p>\n<p><strong>Per ulteriori consigli sul marketing del tuo brand e per incrementare le tue vendite, <a href=\"https:\/\/www.wildix.com\/it\/wildix-magazine\/\">iscriviti per ricevere gratuitamente il nostro magazine<\/a>!<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Perch\u00e9 il direct mail marketing sta tornando e come puoi usarlo a tuo vantaggio [\/vc_column_text][vc_single_image image=&#8221;85572&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Dicono che tutto ci\u00f2 che \u00e8 vecchio torna di moda e questo vale anche per le tendenze del marketing, ora pi\u00f9 che mai. Il direct mail sta tornando alla grande dopo anni, dopo essere stato definito uno strumento &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog.wildix.com\/it\/il-direct-mail-e-tornato-e-alla-grande\/\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Il Direct Mail \u00e8 tornato e alla grande&#8221;<\/span><\/a><\/p>\n","protected":false},"author":572,"featured_media":85575,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-85599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost Your Marketing with Direct Mail<\/title>\n<meta name=\"description\" content=\"Physical mail makes your brand 49.2% more likely to get noticed. 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