What Is Business Partnering?: Working Together to Increase Your Reach

Meeting business partners in the office
As a managed service provider (MSP), your livelihood is tied to the tech and communication needs of other businesses. But in the US alone, 50% of businesses don’t even know that MSPs exist. This is a major hurdle new and established MSPs need to overcome to gain new customers and grow their business. However, it doesn’t have to be something that you tackle alone. All you need to do is skip right over searching for marketing agencies and focus on “what is business partnering” and the value it can bring to your brand awareness.

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Shortening Your Sales Pipeline: Why Shorter Is Better (For Once)

Business team discussing Lead Generation presentation in conference room
Sales pipelines are a crucial element of any business that sells products or services — which is most businesses. Some use simple spreadsheets, while others use sales enablement apps to help them gain leads and manage the process. However, far too many businesses find the sales process to be too long. Here’s why.

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Starting a Business Partnership Checklist: Plan for Success

Three businessmen looking at laptop, discussing tasks and brainstorming new ideas
Forming a partnership with a vendor can be a daunting task. It’s not just about picking a product, signing a contract and reaching out only when there are issues, you need to choose a company that you can work closely with. Someone who you can build a partnership with that moves beyond simple transactions and encourages you both to build a strategy together. So while there are many benefits to becoming a partner in a business, you need to inspect each prospect carefully before making any commitments.

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Women In Tech: Quality In Connections Drive LOQEX Trio

Three women from LOQEX
As part of our Women in Tech segments, we generally talk to only one person in a company. Today, we had the opportunity to have a round table discussion with the team at LOQEX, a Wildix partner located in the UK but serving business needs around the world. Shelley Banks (Operations Manager), Farah Nazir-Chapman (Head of Business Strategy) and Joanna Palmer (Financial Director) joined us to have a chat about their perspectives on being women in the communications industry.

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