Commoditization is where products become stripped away of their branding and the core features become the same. VoIP has become heavily commoditized, with virtually everyone offering the same core services. Yet there are areas of differentiation when you look closely. So let’s take a look at the root of the problem, the proliferation of countless solutions and the solution.
If there’s one thing you can’t afford to get wrong, it’s money. All businesses rely on a steady stream of income to make a profit (or at least increase turnover), and most will set up systems that help track and manage it. A simple billing solution is a necessity for any MSP, VAR or SI.
Over the past few decades, there have been numerous brands exiting the VoIP space: Panasonic, Samsung and Toshiba are just there. Some have disappeared because they have seen diminishing returns and have realised that their models no longer apply. And others, such as Nortel, have simply gone bankrupt.
A go-to-market strategy is simply a business plan to launch a new product to market. However, there are numerous pitfalls that businesses can fall into when planning their GTM strategy, and it’s these pitfalls that can cause a business to fail. This means it’s essential to adequately plan your go-to-market strategy and understand what you need to do.
Audio conferencing is an oft-overlooked part of unified communications, often because it’s associated with telephone calls. But it’s a crucial aspect of everyday communication — an audio conference is useful when you’re in a car or in another place where you don’t want or can’t have a video stream. So let’s take a look at audio conferencing, how it works in a modern business environment and how businesses can more effectively use it.