Sparking Desire: Captivate your customers by telling stories

Sparking Desire: Captivate your customers by telling stories

Sparking Desire: Captivate your customers by telling stories

“I ended up buying the right one.”
“But didn’t you say the other one had more pixels?”
“Yes, but this one won me over in the end.”

We sell PBX systems, often in the cloud—and the cloud isn’t something that you can touch.

But let’s talk in terms of tangible products that you can touch with your hands. That way, I can explain where to focus your marketing so you can sell more and earn more. Continue reading

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Make Chat Part of the e-Commerce Customer Journey

Shopping online these days, you’re likely to see a lot of fresh communication features. In particular, chatbots, messaging boxes and “call an agent” popups now abound on digital storefronts.

Just based on these trends, it’s clear that people expect more than a barebones “Contact Us” page. But maybe that shouldn’t come as a surprise. Increasingly, customers want immediate gratification when they interact with companies. So you should also expect them to want their questions answered quickly, without the wait time of email or an external call. Stepping in to solve that issue are live chat services. When properly implemented, these tools give customers a way to connect with a company representative for instant insight and information. Continue reading

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Constant Disruption and Partners as the Solution

Constant Disruption and Partners as the Solution

A Conversation with Robert Cooper, Managing Director at Wildix

Constant Disruption and Partners as the Solution
Imagine you’ve just experienced a powerful earthquake. You spent minutes on end watching walls shake and buildings sway, all while trying to keep your footing on a floor that’s being rocked by a massive, unstoppable force.

But, soon enough, the disaster passes. You’ve made it through in one piece. Not only that, your home is still standing.

The question is, do you now stay content with the stability you have?

Or do you arm yourself with the knowledge to get through the next quake? Continue reading

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Choose a Perfect Wireless Headset for Open Office Environments

Many companies are struggling to increase workplace productivity and maintain employee loyalty and job satisfaction of their office workers.  


The fact is that today people tend to spend less and less time at their assigned workstations. This trend is increasing with more Millenials and Gen Z employees entering the workforce. These generations crave autonomy, mobility and flexibility in their working arrangements. 

To meet these expectations, many companies design their offices to provide more freedom and mobility to their employees, and embrace the newest technologies that offer:

  • Smart working 
  • Flexible working arrangements
  • Open offices with shared spaces 
Continue reading

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HOW TO COMPETE AGAINST MICROSOFT TEAMS

Recently released in 2017, Microsoft Teams is storming the market space, currently with 13 million weekly users, and now one of the biggest workplace chat apps, surpassing Slack and Google Hangouts.

Increased growth of Teams is causing uncertainty to some Vendors who recognise Teams as direct competition to their business interests, thus revenues.

We decided to bring up this topic within our Ecosystem and speak about Teams, their possible influence on Channel Partners and the industry. 

We interviewed Tech Guru and Technical Director of Taurus Clearer Communication, Richard Whybra.

Continue reading

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