Salesforce and UCaaS: Why You Should Integrate Your CRM

Salesforce and Unified Communications: Why You Should Integrate Your CRM
People buy from people. In an increasingly competitive climate, the difference between a sale and a lost opportunity comes down to one thing — your relationship with your customers. As a result, customer relationship management (CRM) software has become a cornerstone of effective sales. It’s become essential for not only collecting and saving customer information but also for building and tracking powerful campaigns, providing detailed analytics and managing complex sales cycles. But even with Salesforce, the number one CRM, on your side, there’s a real risk that you’re not getting the full value of the program if you’re using it on its own. Because for every second spent on switching between windows and manually logging calls, critical time with a customer is lost.

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Your CRM is (Almost) Useless Without Integrated Communications

CRMs need integrations to function at their best

The missing piece for customer data is tracking how you talk to them

If you frequently interact with customers, then I don’t have to tell you about customer relationship management (CRM) software. You or your sales team are probably already intimately familiar with one — and for good reason: When you have multiple leads in your pipeline and need to keep track of each, it takes a full database to keep track of everything going on in your business. Continue reading “Your CRM is (Almost) Useless Without Integrated Communications”