UC Archives | Wildix Blog

22 May 2024

Knowing the Market: Why Your Customers Need SMS and MMS

Depending on where you live, SMS is, surprisingly, still king. While it may seem odd given the number of professional UCaaS solutions and free messaging tools such as WhatsApp, WeChat and Facebook Messenger, there are some compelling reasons businesses and individuals continue to embrace the 30-year-old technology — and many have increased their SMS usage over the last few years.

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24 April 202424 April 2024

Salesforce and UCaaS: Why You Should Integrate Your CRM

Salesforce and Unified Communications: Why You Should Integrate Your CRM

People buy from people. In an increasingly competitive climate, the difference between a sale and a lost opportunity comes down to one thing — your relationship with your customers. As a result, customer relationship management (CRM) software has become a cornerstone of effective sales. It’s become essential for not only collecting and saving customer information but also for building and tracking powerful campaigns, providing detailed analytics and managing complex sales cycles. But even with Salesforce, the number one CRM, on your side, there’s a real risk that you’re not getting the full value of the program if you’re using it on its own. Because for every second spent on switching between windows and manually logging calls, critical time with a customer is lost.

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27 February 202322 May 2023

Conference Call vs. Meeting: Which Is Better?

In the days before the pandemic, choosing how to organize meetings for most office-based businesses was simple. If you needed to get your team together, you could quickly book one of the on-site meeting rooms. And if you needed to involve decision-makers from multiple locations, you could then choose between a conference call meeting or a large in-person session. Now, however, with Gartner reporting that over half of organizations expect more than 50% of their workforce to be remote or hybrid-working this year and, as we’ve recently covered, the move to remote work showing no signs of slowing down, more and more meetings are being held virtually — with some teams never meeting in person at all.

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13 February 202325 September 2023

Moving Away From Your Values: Have Big Vendors Spread Themselves Too Wide?

Times are hard in the unified communications (UC) and wider tech world right now. Unprecedented growth during the pandemic led many companies to expand and accrue debt, with the assumption that post-pandemic revenue would continue to increase. But as businesses reduce their tech stack in favor of one unified platform, stick with their current provider or — more shockingly — return to their on-premise PBX, many of the biggest UC vendors are struggling to hit their targets and pay off their creditors.

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