UCaaS Archives | Page 2 of 3

24 April 202424 April 2024

Salesforce and UCaaS: Why You Should Integrate Your CRM

Salesforce and Unified Communications: Why You Should Integrate Your CRM

People buy from people. In an increasingly competitive climate, the difference between a sale and a lost opportunity comes down to one thing — your relationship with your customers. As a result, customer relationship management (CRM) software has become a cornerstone of effective sales. It’s become essential for not only collecting and saving customer information but also for building and tracking powerful campaigns, providing detailed analytics and managing complex sales cycles. But even with Salesforce, the number one CRM, on your side, there’s a real risk that you’re not getting the full value of the program if you’re using it on its own. Because for every second spent on switching between windows and manually logging calls, critical time with a customer is lost.

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4 March 2024

Doing One Thing Well: Why Focus Is Important to Success

Jack of all trades and master of none, goes the phrase. There are equivalents in other languages: Hungarian has “Egy fenekkel nem lehet ket lovat megulni” (you can’t ride two horses because you only have one butt) and Portuguese has “O homem dos sete instrumentos não toca nenhum” (The musician of the seven instruments doesn’t play any). There are countless other examples throughout different languages.

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19 February 2024

What Is a Business Partner: A Breakdown for Growth-Focused MSP

The business landscape has become more and more complex over the past few decades, and this has been exacerbated by the increasing use of tech to enhance transactions, respond to customers and generally make the customer experience a more effective one. Those asking “what is a business partner” can find that there is no single role in many cases. Instead, companies must rely on a variety of business partners to ensure that their business is competitive.

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1 January 202428 December 2023

Why Analyst Backing Matters

Analyst opinions form the background of many industries, whether it’s the famous Standard and Poor’s or Moody’s ratings for government bonds or Gartner and Forrester for companies, notably tech. But how much stock should we put into these analysts? And should MSPs care whether their vendors are important enough to be analyzed by these companies?

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7 August 20234 September 2023

Wildix vs. Microsoft Teams

To most business owners considering a business communications system, more likely than not a leading candidate is Microsoft Teams.

Microsoft is a powerhouse, and businesses that use a Microsoft suite of tools may even be using Teams already. Unsurprisingly, Teams is designed to integrate seamlessly with other Microsoft products, especially the Office 365 lineup. As a result, plenty of organizations see it as a natural fit for their communications needs — if Teams hasn’t been pre-loaded into their system already.

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