Tag: UCaaS

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Knowing the Market: Why Your Customers Need SMS and MMS

Knowing the Market: Why Your Customers Need SMS and MMS
Depending on where you live, SMS is, surprisingly, still king. While it may seem odd given the number of professional UCaaS solutions and free messaging tools such as WhatsApp, WeChat and Facebook Messenger, there are some compelling reasons businesses and individuals continue to embrace the 30-year-old technology — and many have increased their SMS usage over the last few years.

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Salesforce and UCaaS: Why You Should Integrate Your CRM

Salesforce and Unified Communications: Why You Should Integrate Your CRM
People buy from people. In an increasingly competitive climate, the difference between a sale and a lost opportunity comes down to one thing — your relationship with your customers. As a result, customer relationship management (CRM) software has become a cornerstone of effective sales. It’s become essential for not only collecting and saving customer information but also for building and tracking powerful campaigns, providing detailed analytics and managing complex sales cycles. But even with Salesforce, the number one CRM, on your side, there’s a real risk that you’re not getting the full value of the program if you’re using it on its own. Because for every second spent on switching between windows and manually logging calls, critical time with a customer is lost.

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Doing One Thing Well: Why Focus Is Important to Success

Doing One Thing Well: Why Focus Is Important to Success
Jack of all trades and master of none, goes the phrase. There are equivalents in other languages: Hungarian has “Egy fenekkel nem lehet ket lovat megulni” (you can’t ride two horses because you only have one butt) and Portuguese has “O homem dos sete instrumentos não toca nenhum” (The musician of the seven instruments doesn’t play any). There are countless other examples throughout different languages.

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What Is a Business Partner: A Breakdown for Growth-Focused MSP

What Is a Business Partner: A Breakdown for Growth-Focused MSP
The business landscape has become more and more complex over the past few decades, and this has been exacerbated by the increasing use of tech to enhance transactions, respond to customers and generally make the customer experience a more effective one. Those asking “what is a business partner” can find that there is no single role in many cases. Instead, companies must rely on a variety of business partners to ensure that their business is competitive.

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