Author: Stuart Brown

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Why a Good Go-to-Market Strategy Is Crucial For MSPs

Why a Good Go-to-Market Strategy Is Crucial For MSPs
A go-to-market strategy is simply a business plan to launch a new product to market. However, there are numerous pitfalls that businesses can fall into when planning their GTM strategy, and it’s these pitfalls that can cause a business to fail. This means it’s essential to adequately plan your go-to-market strategy and understand what you need to do.

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Audio Conferencing Solutions For MSPs

Audio Conferencing Solutions For MSPs
Audio conferencing is an oft-overlooked part of unified communications, often because it’s associated with telephone calls. But it’s a crucial aspect of everyday communication — an audio conference is useful when you’re in a car or in another place where you don’t want or can’t have a video stream. So let’s take a look at audio conferencing, how it works in a modern business environment and how businesses can more effectively use it.

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From MSSP to Full-Service MSP — Why You Must Change

From MSSP to Full-Service MSP — Why You Must Change
Out of the estimated 40,000 MSPs in the United States, an estimated 10,000 are MSSPs, managed security service providers. These companies devote their time to understanding the security services required to secure their customers, using a huge range of tools. Indeed, cybersecurity is one of the fastest-growing areas of increased IT spending, and for good reason: Businesses need high-quality protection from an increased array of malicious actors. And it’s not just in the United States that MSSPs are found. They exist around the world to fill a variety of niches.

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The GCC: Numerous Opportunities Abound Within a Business-Friendly Environment

The GCC: Numerous Opportunities Abound Within a Business-Friendly Environment
One of the most important regions in the Middle East is the Gulf Cooperation Council, a group of six countries. It incorporates Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. It consists of the entire Arabian Peninsula, barring Yemen, from the Arabian Gulf to the Red Sea. Many of the cities here are renowned for their impressive architecture, opulence and social and shopping opportunities. Dubai, Muscat, Doha and Riyadh are just some of the major names here.

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