Knowing the Market: Why Your Customers Need SMS and MMS

Knowing the Market: Why Your Customers Need SMS and MMS
Depending on where you live, SMS is, surprisingly, still king. While it may seem odd given the number of professional UCaaS solutions and free messaging tools such as WhatsApp, WeChat and Facebook Messenger, there are some compelling reasons businesses and individuals continue to embrace the 30-year-old technology — and many have increased their SMS usage over the last few years.

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Wildix vs. NEC

Wildix vs. NEC
Over the past few decades, there have been numerous brands exiting the VoIP space: Panasonic, Samsung and Toshiba are just there. Some have disappeared because they have seen diminishing returns and have realised that their models no longer apply. And others, such as Nortel, have simply gone bankrupt.

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Why a Good Go-to-Market Strategy Is Crucial For MSPs

Why a Good Go-to-Market Strategy Is Crucial For MSPs
A go-to-market strategy is simply a business plan to launch a new product to market. However, there are numerous pitfalls that businesses can fall into when planning their GTM strategy, and it’s these pitfalls that can cause a business to fail. This means it’s essential to adequately plan your go-to-market strategy and understand what you need to do.

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Audio Conferencing Solutions For MSPs

Audio Conferencing Solutions For MSPs
Audio conferencing is an oft-overlooked part of unified communications, often because it’s associated with telephone calls. But it’s a crucial aspect of everyday communication — an audio conference is useful when you’re in a car or in another place where you don’t want or can’t have a video stream. So let’s take a look at audio conferencing, how it works in a modern business environment and how businesses can more effectively use it.

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Salesforce and UCaaS: Why You Should Integrate Your CRM

Salesforce and Unified Communications: Why You Should Integrate Your CRM
People buy from people. In an increasingly competitive climate, the difference between a sale and a lost opportunity comes down to one thing — your relationship with your customers. As a result, customer relationship management (CRM) software has become a cornerstone of effective sales. It’s become essential for not only collecting and saving customer information but also for building and tracking powerful campaigns, providing detailed analytics and managing complex sales cycles. But even with Salesforce, the number one CRM, on your side, there’s a real risk that you’re not getting the full value of the program if you’re using it on its own. Because for every second spent on switching between windows and manually logging calls, critical time with a customer is lost.

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