A brand means nothing to people without a story. Without that very human framework to hold it together, a brand is just a collection of taglines, colors and graphics. The human mind wants to make sense of it, and in lieu of a carefully crafted tale, they will understand it within the framework of other brands or their own personal experience.
Continue reading “Talking About Brands: Building Your Own Story”
Take a minute and think about your favorite brand. Do you like it for its products? Its price point? Its extra features? Or do you choose it time and time again because you feel connected to the brand? Because you trust it?
Continue reading “Talking About Stories: Building the Wildix Brand”
In any conversation about phones these days, you’re bound to hear the idea of a hosted VoIP phone system come up. That’s in large part because of how much tech is reaching the cloud by now, but the significance goes deeper. After all, a phone system that you don’t need to have on-site, managed entirely in the cloud? That’s an idea with immediate appeal to most anyone.
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The knowledge economy is a concept where the knowledge contained within a company or even an individual drives it, rather than its actual physical output. This is contrasted with an agrarian society (agricultural/food) and a manufacturing economy (physical products), and it differs from a service economy in that knowledge-intensive products become the output, not a physical service. The knowledge economy is often considered a major component of a modern developed economy.
Continue reading “From the Knowledge Economy to the AI Economy: What Could Happen?”
Having phones at any organization is non-negotiable. As much as everyone has flocked to the internet for communication, phone calls still power both business collaboration and the very ability to tend to customers.
But it’s no shock that telephony now comes in far more options than just the traditional business landline. The most popular is VoIP (voice over internet proxy), an option that relays your voice calls entirely through the internet. While exciting to some, VoIP phone lines also present a dilemma to those used to an analog phone system. Is it worth keeping that old setup, or is an upgrade in order?
Continue reading “VoIP vs. Landlines: Why the Internet-Based Phone Wins Every Time”