Salesforce and UCaaS: Why You Should Integrate Your CRM

Salesforce and Unified Communications: Why You Should Integrate Your CRM
People buy from people. In an increasingly competitive climate, the difference between a sale and a lost opportunity comes down to one thing — your relationship with your customers. As a result, customer relationship management (CRM) software has become a cornerstone of effective sales. It’s become essential for not only collecting and saving customer information but also for building and tracking powerful campaigns, providing detailed analytics and managing complex sales cycles. But even with Salesforce, the number one CRM, on your side, there’s a real risk that you’re not getting the full value of the program if you’re using it on its own. Because for every second spent on switching between windows and manually logging calls, critical time with a customer is lost.

Continue reading “Salesforce and UCaaS: Why You Should Integrate Your CRM”

Phone APIs in Communications: Tools for Custom UCaaS Systems

Phone APIs in Communications: Tools for Custom UCaaS Systems

Of all the changes to hit the telephony industry, among the biggest is the role of the installer. With UC&C and the shift to digital frontiers, a service provider can no longer be simply someone who plugs in products as they are. Rather, as telephony has joined the greater field of IT, a telephony installer has become closer to a tech developer.

Continue reading “Phone APIs in Communications: Tools for Custom UCaaS Systems”

Wildix & Gong, Your Automation Combination for Sales

Wildix & Gong, Your Automation Combination for Sales


Automation is about a lot more than making everyday work easier. As we’ve discussed in our last posts, automating procedures can bring enormous benefits to the entire sales funnelall the more so when implemented strategically. More than just eliminating the busywork of one given task, the advantages ripple out through your entire workflow.

With all that talk about automating in the abstract, at this stage it’s time to talk about using automation with a very real setup: combining the Wildix system with the state-of-the-art business intelligence tool Gong.

Let’s see this actual case of process automation and how it brings significant advantages to your entire sales funnel.

Continue reading “Wildix & Gong, Your Automation Combination for Sales”

Your CRM is (Almost) Useless Without Integrated Communications

CRMs need integrations to function at their best

The missing piece for customer data is tracking how you talk to them

If you frequently interact with customers, then I don’t have to tell you about customer relationship management (CRM) software. You or your sales team are probably already intimately familiar with one — and for good reason: When you have multiple leads in your pipeline and need to keep track of each, it takes a full database to keep track of everything going on in your business. Continue reading “Your CRM is (Almost) Useless Without Integrated Communications”