WhatsApp: Competing Against “Free”

WhatsApp: Competing Against “Free”
One of the most popular communication apps is WhatsApp, with approximately 2.7 billion monthly users sending 100 billion messages each day. It has permeated most people’s lives. Yet the app is not only being used for personal use. Thousands of businesses use it in combination with other applications, but this has led to huge problems for those who need to remain compliant with laws around transparency. It’s also an issue for MSPs who need to convince businesses that it’s one of the least effective tools for communication.

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