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Tag: storytelling

Posted on 29 May 202326 May 2023

Talking About Brands: Building Your Own Story

A brand means nothing to people without a story. Without that very human framework to hold it together, a brand is just a collection of taglines, colors and graphics. The human mind wants to make sense of it, and in lieu of a carefully crafted tale, they will understand it within the framework of other brands or their own personal experience.

Continue reading “Talking About Brands: Building Your Own Story”

Posted on 19 May 202323 May 2023

Talking About Stories: Building the Wildix Brand

Building the Wildix Brand
Take a minute and think about your favorite brand. Do you like it for its products? Its price point? Its extra features? Or do you choose it time and time again because you feel connected to the brand? Because you trust it?

Continue reading “Talking About Stories: Building the Wildix Brand”

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