Why the Channel Is Critical for Vendors and MSPs

Business team colleagues discussing conference

“They’d tried several vendors, but none of them wanted to do it. Then they came to us. They couldn’t believe someone actually cared.”

These are the words of one of our MSPs based in Canada, talking about a small setup they’d completed in the Caribbean. And it shows how the channel can get things done when major vendors cannot. But what is the channel exactly, and what does it do? More importantly, why is it so vital?

Continue reading “Why the Channel Is Critical for Vendors and MSPs”

Shortening Your Sales Pipeline: Why Shorter Is Better (For Once)

Business team discussing Lead Generation presentation in conference room
Sales pipelines are a crucial element of any business that sells products or services — which is most businesses. Some use simple spreadsheets, while others use sales enablement apps to help them gain leads and manage the process. However, far too many businesses find the sales process to be too long. Here’s why.

Continue reading “Shortening Your Sales Pipeline: Why Shorter Is Better (For Once)”