Stuart Brown, Author at Wildix Blog

20 February 202320 February 2023

How to Measure Cybersecurity Risk

In any modern business, cybersecurity risk plays a huge role in defending the business from malicious actors. Knowing how to measure cybersecurity risk can help MSPs explain how cybersecurity works to end-users who may be less technology-literate.

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9 January 20239 January 2023

Influencer Marketing: The Basics for MSPs

Whether you love them or loathe them, influencers are here to stay. In 2022, platforms such as TikTok, LinkedIn, Instagram and Facebook are all expecting some increase in ad spend on their platforms, and the technology and electronics sector is driving much of that. The estimated overall spend on that sector is expected to increase by 11.5% in 2023, with many businesses using influencers to drive people to their products.

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12 December 202212 December 2022

Can Subscription Models Thrive Without Competition?

The game Monopoly is based on an older board game called “The Landlord’s Game.” It had two sets of rules, one favoring social equity and the other more akin to laissez-faire capitalism, where monopolies flourished. In the latter case, competition was crushed, which would hurt the consumers (other players on the board).

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19 September 202219 September 2022

Hardware and Software Needed for Video Conferencing: The Essentials

The COVID-19 pandemic has caused a major shift in working, with a large number of companies going remote. As a result, the hardware and software needed for video conferencing became a major commodity in 2020, and they still remain important. In the UK alone, around 22% of workers are hybrid working as of May 2022, and 14% are working completely from home.

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29 August 202227 August 2022

Price Increases Don’t Have to Be Painful

Price increases suck. We’ve said it. But they are a function of modern society: prices always go up. The UK’s pound is called a pound because it referred to a pound of silver — admittedly a very, very long time ago. The Big Mac Index is The Economist’s light-hearted guide to the cost of the famous McDonald’s product, and it aims to help people compare currencies. But looking back, the raw data behind it provides an overview of the increase in pricing of the product over time.

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