Author: Giulia Perotta

You have a free tool to do more business. It’s up to you whether you want to use it or not.

I have already told you about it several times, but I will never tire of repeating it: being on LinkedIn, from a professional point of view, is essential.

I feel I can say this with certainty because I have seen, both for myself and for other professionals, excellent results. Continue reading “If you’re not on LinkedIn, you’re only halfway there”

Let’s start out by dispelling a myth: LinkedIn isn’t really about selling. 

Or better said: just being on LinkedIn isn’t enough to get you more sales. 

Lately, all around Europe there’s been plenty of talk about social selling, mostly referring to LinkedIn and Twitter.

The very term “social selling” makes many people turn up their noses. Especially the old-school salesmen. They’re great at their jobs, but they can be resistant to change- I’ve often heard them say things like “I don’t have time to waste with social networks.”  Continue reading “Social Selling: Selling in the Digital Era via LinkedIn”

Why you must engage in Personal Branding to better manage your business

When it comes to Personal Branding, there’s a lot of skepticism out there. The term itself is often misunderstood.

So let’s begin with a quick definition. In a nutshell, Personal Branding means promoting ourselves: dedicating time and attention to ourselves as professionals within a specific industry. Continue reading “PERSONAL BRANDING? I DON’T NEED IT, AND I DON’T HAVE TIME”