Author Archives: Giulia Perotta

PERSONAL BRANDING? I DON’T NEED IT, AND I DON’T HAVE TIME

Why you must engage in Personal Branding to better manage your business

When it comes to Personal Branding, there’s a lot of skepticism out there. The term itself is often misunderstood.

So let’s begin with a quick definition. In a nutshell, Personal Branding means promoting ourselves: dedicating time and attention to ourselves as professionals within a specific industry. Continue reading

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