Or better said: just being on LinkedIn isn’t enough to get you more sales.
Lately, all around Europe there’s been plenty of talk about social selling, mostly referring to LinkedIn and Twitter.
The very term “social selling” makes many people turn up their noses. Especially the old-school salesmen. They’re great at their jobs, but they can be resistant to change- I’ve often heard them say things like “I don’t have time to waste with social networks.” Continue reading