Author Archives: Giulia Perotta

Social Selling: Selling in the Digital Era via LinkedIn

Social Selling: Selling in the Digital Era via LinkedIn

Social Selling: Selling in the Digital Era via LinkedIn
Let’s start out by dispelling a myth: LinkedIn isn’t really about selling. 

Or better said: just being on LinkedIn isn’t enough to get you more sales. 

Lately, all around Europe there’s been plenty of talk about social selling, mostly referring to LinkedIn and Twitter.

The very term “social selling” makes many people turn up their noses. Especially the old-school salesmen. They’re great at their jobs, but they can be resistant to change- I’ve often heard them say things like “I don’t have time to waste with social networks.”  Continue reading

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PERSONAL BRANDING? I DON’T NEED IT, AND I DON’T HAVE TIME

Why you must engage in Personal Branding to better manage your business

When it comes to Personal Branding, there’s a lot of skepticism out there. The term itself is often misunderstood.

So let’s begin with a quick definition. In a nutshell, Personal Branding means promoting ourselves: dedicating time and attention to ourselves as professionals within a specific industry. Continue reading

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