Category: Blog @en

Anywhere that sales happen, it’s becoming increasingly difficult for sales reps to impress potential buyers. The main culprit behind this is digital buying channels: as Gartner points out, the rise of e-commerce and online information means that, now, a typical buyer spends only 17% of their customer journey actually talking to salespeople. Continue reading “Exceeding Customer Expectations with the Cloud”

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Often, an obstacle to fully planning digital transformation is that the explanation of a Cloud transition is too abstract. Although you recognize the flexibility and profitability of using the Cloud, it may not be clear how to simply begin charting the migration process. Continue reading “What Should a Transition to Cloud Communications Look Like?”

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Over the course of just a few days, our email inboxes are flooded with a huge amount of advertisements and newsletters. With around 3.9 billion global email users, there’s a lot of competition for your customer’s attention. As a marketer, that puts you in a tough spot. If your email marketing content does not stand out, you will just be seen as spam that no one wants to read. Continue reading “Tips to create an engaging email marketing campaign”

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Easily the biggest non-negotiable when working from home is security. It’s a given that if an employee logs in from outside the office, they need to do so on a protected connection — not only to protect themselves, but also to keep their company safe from the financial damage and public fallout of cyberattacks. Continue reading “Are VPNs Necessary for the Modern Worker?”

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When deciding who to buy from, the people customers tend to trust the most are other customers. The data back this up: 92% of B2B customers become more likely to buy from a company after reading a positive testimonial, for example. Continue reading “The Customer’s Voice in a Virtual World”

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