The Concrete Value Found in the Cloud

Data Shows What Drives Digital Transformation

For all the changes we talk about in telecommunications, few hang as heavy as the Cloud.

A largely invisible entity, the Cloud can be easy to ignore. But its presence is nevertheless undeniable. Cavell Group analyst Dominic Black, among others, points out that by 2025 there will be over 32 million Cloud communications users in Europe alone — double the amount from 2020. Continue reading “The Concrete Value Found in the Cloud”

Making Sense of Marketing – A Quick Start-Up Guide

I have a question for anyone running an MSP or Telecoms Business: Do you believe in marketing?

For many, the answer is they don’t. Perhaps you think that marketing is outside your regular duties,  that it’s too complicated to handle or even that your business grows through referrals from your existing clients.

To anyone who thinks that way, I’d like to tell a story. Continue reading “Making Sense of Marketing – A Quick Start-Up Guide”