Tag: marketing

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Maintaining a Social Media Profile: The Basics for MSPs

Maintaining a Social Media Profile The Basics for MSPs
Modern marketing plans are incomplete without a social media strategy. Yet at Socialnamic, we see many companies dive into social media without just that — a strategy. Instead, they view it as more of a pastime than as a real source of business. And you know what? That mindset is a self-fulfilling prophecy, causing companies to make a significant time investment, but gain no clear return.

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Moving Away From Your Values: Have Big Vendors Spread Themselves Too Wide?

Moving Away From Your Values: Have Big Vendors Spread Themselves Too Wide?

Times are hard in the unified communications (UC) and wider tech world right now. Unprecedented growth during the pandemic led many companies to expand and accrue debt, with the assumption that post-pandemic revenue would continue to increase. But as businesses reduce their tech stack in favor of one unified platform, stick with their current provider or — more shockingly — return to their on-premise PBX, many of the biggest UC vendors are struggling to hit their targets and pay off their creditors.

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Influencer Marketing: The Basics for MSPs

Influencer Marketing The Basics for MSPs

Whether you love them or loathe them, influencers are here to stay. In 2022, platforms such as TikTok, LinkedIn, Instagram and Facebook are all expecting some increase in ad spend on their platforms, and the technology and electronics sector is driving much of that. The estimated overall spend on that sector is expected to increase by 11.5% in 2023, with many businesses using influencers to drive people to their products.

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