Whether you love them or loathe them, influencers are here to stay. In 2022, platforms such as TikTok, LinkedIn, Instagram and Facebook are all expecting some increase in ad spend on their platforms, and the technology and electronics sector is driving much of that. The estimated overall spend
on that sector is expected to increase by 11.5% in 2023, with many businesses using influencers to drive people to their products.
Continue reading “Influencer Marketing: The Basics for MSPs”
Happy New Year!
Now that the ball has dropped, the clock chimed and the firework displays are over, it’s time to ensure we start 2023 off on the right foot. While personal resolutions are usually at the forefront of our minds just two days into the new year, this is also the perfect opportunity to make clear, strong — and most importantly actionable — resolutions for your business.
Continue reading “Six New Year’s Resolutions for Partners”
Take a minute and think back to over two years ago, to the start of the pandemic.
Suddenly we couldn’t work, study or even meet people the same way as before. Locked in our homes, the internet became our main source of contact with the outside world. Businesses that adapted to remote working, thrived. Those that didn’t or couldn’t, suffered — and many failed.
Continue reading “Your Business Needs Customers, and You Must Own Them”
Price increases suck. We’ve said it. But they are a function of modern society: prices always go up. The UK’s pound is called a pound because it referred to a pound of silver — admittedly a very, very long time ago. The Big Mac Index is The Economist’s light-hearted guide
to the cost of the famous McDonald’s product, and it aims to help people compare currencies. But looking back, the raw data behind it provides an overview of the increase in pricing of the product over time.
Continue reading “Price Increases Don’t Have to Be Painful”
Communication can be glamorous — think about Apple or Whatsapp — but most importantly, it’s vital. And without services such as Wildix, businesses would fall apart, unable to communicate.
But the cost-of-living crisis is putting pressure on businesses worldwide, with inflation soaring across many economies. It’s powered, of course, partly by the conflict Russia started in Ukraine, which pushed up the price of grain and oil, but there are other factors. Here’s how some countries stack up:
Continue reading “The cost-of-living crisis is creating pressure, but there are opportunities to sell your PBX systems”