Continue reading “Maintaining a Social Media Profile: The Basics for MSPs”
Maintaining a Social Media Profile: The Basics for MSPs
Moving Away From Your Values: Have Big Vendors Spread Themselves Too Wide?
Times are hard in the unified communications (UC) and wider tech world right now. Unprecedented growth during the pandemic led many companies to expand and accrue debt, with the assumption that post-pandemic revenue would continue to increase. But as businesses reduce their tech stack in favor of one unified platform, stick with their current provider or — more shockingly — return to their on-premise PBX, many of the biggest UC vendors are struggling to hit their targets and pay off their creditors.
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Influencer Marketing: The Basics for MSPs
Whether you love them or loathe them, influencers are here to stay. In 2022, platforms such as TikTok, LinkedIn, Instagram and Facebook are all expecting some increase in ad spend on their platforms, and the technology and electronics sector is driving much of that. The estimated overall spend on that sector is expected to increase by 11.5% in 2023, with many businesses using influencers to drive people to their products.
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Six New Year’s Resolutions for Partners
Happy New Year!
Now that the ball has dropped, the clock chimed and the firework displays are over, it’s time to ensure we start 2023 off on the right foot. While personal resolutions are usually at the forefront of our minds just two days into the new year, this is also the perfect opportunity to make clear, strong — and most importantly actionable — resolutions for your business.
Your Business Needs Customers, and You Must Own Them
Take a minute and think back to over two years ago, to the start of the pandemic.
Suddenly we couldn’t work, study or even meet people the same way as before. Locked in our homes, the internet became our main source of contact with the outside world. Businesses that adapted to remote working, thrived. Those that didn’t or couldn’t, suffered — and many failed.
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