The missing piece for customer data is tracking how you talk to them

If you frequently interact with customers, then I don’t have to tell you about customer relationship management (CRM) software. You or your sales team are probably already intimately familiar with one — and for good reason: When you have multiple leads in your pipeline and need to keep track of each, it takes a full database to keep track of everything going on in your business. Continue reading “Your CRM is (Almost) Useless Without Integrated Communications”