Why a Good Go-to-Market Strategy Is Crucial For MSPs

Why a Good Go-to-Market Strategy Is Crucial For MSPs
A go-to-market strategy is simply a business plan to launch a new product to market. However, there are numerous pitfalls that businesses can fall into when planning their GTM strategy, and it’s these pitfalls that can cause a business to fail. This means it’s essential to adequately plan your go-to-market strategy and understand what you need to do.

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Salesforce and UCaaS: Why You Should Integrate Your CRM

Salesforce and Unified Communications: Why You Should Integrate Your CRM
People buy from people. In an increasingly competitive climate, the difference between a sale and a lost opportunity comes down to one thing — your relationship with your customers. As a result, customer relationship management (CRM) software has become a cornerstone of effective sales. It’s become essential for not only collecting and saving customer information but also for building and tracking powerful campaigns, providing detailed analytics and managing complex sales cycles. But even with Salesforce, the number one CRM, on your side, there’s a real risk that you’re not getting the full value of the program if you’re using it on its own. Because for every second spent on switching between windows and manually logging calls, critical time with a customer is lost.

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Exploring Diversity and Inclusion Across Continents: Harmonie Essome

Exploring Diversity and Inclusion Across Continents: Harmonie Essome
Wildix is building a diverse workforce of people around the world. One of the key benefits of our working ethos is that we encourage people to work from anywhere they can, and we also offer a variety of working options. Harmonie Essome is a partner development manager contracted to Wildix Germany via her own company in Dubai. We caught up with her to have a chat on her perspectives on Wildix, Germany and being a black woman in tech.

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WhatsApp: Competing Against “Free”

WhatsApp: Competing Against “Free”
One of the most popular communication apps is WhatsApp, with approximately 2.7 billion monthly users sending 100 billion messages each day. It has permeated most people’s lives. Yet the app is not only being used for personal use. Thousands of businesses use it in combination with other applications, but this has led to huge problems for those who need to remain compliant with laws around transparency. It’s also an issue for MSPs who need to convince businesses that it’s one of the least effective tools for communication.

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