Be Set for Success through Positioning
Sparking Desire: Captivate your customers by telling stories
“I ended up buying the right one.”
“But didn’t you say the other one had more pixels?”
“Yes, but this one won me over in the end.”
But let’s talk in terms of tangible products that you can touch with your hands. That way, I can explain where to focus your marketing so you can sell more and earn more. Continue reading “Sparking Desire: Captivate your customers by telling stories”
If You Were the Customer, Would You Buy from Yourself?
How do you get a customer to choose you over your competitor, or over the dreaded “no-decision” decision?
By now you probably know that marketing isn’t about buying ad space in magazines and newspapers. Marketing means positioning your company and your product. It means demonstrating your UVP and emphasizing what makes you different from the competition.
How many quotes have you sent with no response?
It’s not that your potential customer is fickle. It’s a deeper problem with your quote. Continue reading “If You Were the Customer, Would You Buy from Yourself?”
Advising the gold digger to go look for gold in a bank!
Finding NEW clients by looking for them in the right place without spending a great deal of money.
How frustrating is it when you hear your wonderful ad on the radio and you intensely watch your phone on your desk waiting for it to ring… but the phone never rings…
How funny is it to read the many odd requests made by people intercepted by those expensive AdWords campaigns…(the laughs are at the beginning and they end as soon as you see the invoice at the end of the month)…
How many times do we go to trade shows and are annoyed because out of the 10 people who come by our stand, 9 out of the 10 only want the freebies and only one (maybe) is on target… Continue reading “Advising the gold digger to go look for gold in a bank!”
Your target is the dictator of your activities
Over the years, I’ve studied, put into practice and questioned a great number of activities that were aided and assisted by books, courses and consultations. Some actions worked, others not so much.
Today, I would like to share with you the teaching that everyone who approaches marketing must always keep in mind, because it is that on which every activity is built.
No, it is not one of those super complex topics from a college textbook… Continue reading “Your target is the dictator of your activities”