Why becoming a local authority on Opex systems will help you crush the competition
How do you get a customer to choose you over your competitor, or over the dreaded “no-decision” decision?
By now you probably know that marketing isn’t about buying ad space in magazines and newspapers. Marketing means positioning your company and your product. It means demonstrating your UVP and emphasizing what makes you different from the competition.
How many quotes have you sent with no response?
It’s not that your potential customer is fickle. It’s a deeper problem with your quote. Continue reading
Finding NEW clients by looking for them in the right place without spending a great deal of money.
How frustrating is it when you hear your wonderful ad on the radio and you intensely watch your phone on your desk waiting for it to ring… but the phone never rings…
How funny is it to read the many odd requests made by people intercepted by those expensive AdWords campaigns…(the laughs are at the beginning and they end as soon as you see the invoice at the end of the month)…
How many times do we go to trade shows and are annoyed because out of the 10 people who come by our stand, 9 out of the 10 only want the freebies and only one (maybe) is on target… Continue reading
Over the years, I’ve studied, put into practice and questioned a great number of activities that were aided and assisted by books, courses and consultations. Some actions worked, others not so much.
Today, I would like to share with you the teaching that everyone who approaches marketing must always keep in mind, because it is that on which every activity is built.
No, it is not one of those super complex topics from a college textbook… Continue reading
The story of 4 children who got to realize their dream.
Dreams are the basis of our aspirations and must be cultivated tenaciously. It is by following dreams that the most innovative companies are born, and this is why Wildix has decided to help four children in Ukraine realize their dream.
The Black Sea Ball Open Cup in Odessa, is an exclusive, competitive dance tournament that can open up important avenues for young, aspiring dancers.
Maxim Dovbius, Marianna Yavorska, Nazarij Denisov and Daria Onufriychuk are all 7 years old, living in the small village of Bar, north of Odessa. Continue reading
I know of companies who sell insect screens during the winter. Sure, when demand is not urgent, one has the time to plan an investment well.
Did you ever “curse” yourself because had you decided to take measures earlier for a verification or a purchase, you would have saved a ton of money?
The car’s transmission belt which never having been checked, then breaks, the boiler with no maintenance, then doesn’t start, the PC backup not carried out and all data is lost…
Don’t get nervous, you are in good company, everyone, good or bad, tends to postpone something which does not constitute an imminent problem… on the other hand, we have so many problems that, if we were to try to prevent them all, we would no longer be able to live.