Author Archives: Emiliano Tomasoni

The three keys to Marketing: Sharing, Collaborating and Communicating

As you may already know in recent years’ companies, have begun to undergo radical changes in their organizational structures. Technology is making it possible for companies to break away from their normal vertical department or functional work silos and become more horizontal and cross-functional. These increases are leveling the old pyramid structures we were accustomed to, and it’s about time.

We have all seen or participated in a company or organization that is fragmented and disconnected, where employees from various departments are working on the same project with different objectives, goals, requirements, or the skill sets of one individual are within another group but are not accessible to all.

Today, to keep up with changing times, companies need to become flexible and agile in their approach, and enable teams and individuals to work together despite who, what or where they are, and to do this they must take advantage of highly capable technology.

The best way to facilitate this new functioning cooperative environment is to follow these three simple keys to marketing.

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What is WebRTC and is it safe?

webrtc-logo-vert-retro-255x305-1What is WebRTC?

There has been much talk about it, but perhaps it is not all that clear, what is WebRTC and how does it work?

WebRTC means Real-Time Communication via the web, or rather the possibility of being able to chat, make calls and video calls through the internet.

Imagine clicking on a button and, immediately, starting a call, a chat or a video call with a user ready to answer.

WebRTC is an open source project created in 2011, based on HTML5 and JavaScript, with the objective of revolutionizing communication by taking advantage of the power of the web.

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What is Real-Time Communication?

real-time-communicationWhat is Real-Time Communication?

Simple, one example is enough to explain.

An email is NON real-time communication, a phone call is real-time communication

By definition, real-time communication is any form of telecommunication through which all users are able to exchange information instantaneously or with negligible latency. Real-time is also synonymous with Live.

But in the Telecommunications world, what is Real-Time communication (RTC)?

By now we all use online chat or video-calling, thanks to instruments which had a very clear vision of where the future of communication was headed. (I am thinking of Skype which was created by 3 Estonian kids, Jaan Tallinn, Ahti Heinla and Priit Kasesalu, before being purchased by Microsoft).
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Wildix History /3: The body shop mechanic and the blue boxes

dettaglio-1-carrozziere-Wildix

Illustrations: Laura Piaz

Such will, such educational preparation, such effort: Dimitri and Stefano design their own PBX.

They elaborate the Asterisk project, they dissect it, they “mess with it”, as is done with mopeds, but the risk of engine meltdown was always lurking.

Not much time goes by and the Osler brothers notice that those systems were unstable and that they would not get very far with those technological preconditions.

Yes, they made the phones work, but any operation which was more complex would compromise the entire system.

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Wildix History /2: The idea without the asterisk

dettaglio-asterisco-1

Illustrations: Laura Piaz

Let’s return to the San Cristoforo Pub table, where we left the two Osler brothers grappling with their dream and their pints of beer.

“Industrializing what we do at a custom level”: a system of call centers for businesses.

But there are already so many call center systems, instead there is the dawning of a new area: unified communications.


Why not combine the information and system expertise and create a PBX simple to configure, as simple as surfing the internet?
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