What Is Business Partnering?: Working Together to Increase Your Reach

Meeting business partners in the office
As a managed service provider (MSP), your livelihood is tied to the tech and communication needs of other businesses. But in the US alone, 50% of businesses don’t even know that MSPs exist. This is a major hurdle new and established MSPs need to overcome to gain new customers and grow their business. However, it doesn’t have to be something that you tackle alone. All you need to do is skip right over searching for marketing agencies and focus on “what is business partnering” and the value it can bring to your brand awareness.

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Shortening Your Sales Pipeline: Why Shorter Is Better (For Once)

Business team discussing Lead Generation presentation in conference room
Sales pipelines are a crucial element of any business that sells products or services — which is most businesses. Some use simple spreadsheets, while others use sales enablement apps to help them gain leads and manage the process. However, far too many businesses find the sales process to be too long. Here’s why.

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