“In boxing, they say it’s the punch you don’t see coming that knocks you out. In the wider world, the reality we ignore or deny is the one that weakens our most impassioned efforts toward improvement.” – Katherine Dunn, novelist.
Continuous improvement in business is very important. If you read my first article in this series titled “Dealing with Industry Change,” you’re well aware that it’s important to keep up with current trends and remain relevant with the times.
It’s not only important to advance with new technology and be open to selling and installing new services and software – it’s equally as important to ensure that your company’s online presence is kept up to date.
More often than not, I see websites that haven’t been updated in the ten years since they were made. I see social media accounts that haven’t had a new post since 2012. I see company blogs with barely any posts.
What this tells me is that at one point, those companies tried. They put in the effort to build a site, create social media, start blogging…however, that effort eventually died out. Which is completely understandable. You get busy, your company grows, you focus your attention elsewhere.
However, for most companies, websites and social media are the first point of contact with customers. And unfortunately, sporadic blogging, sporadic or lack of social media, and weak or outdated websites can send the wrong message to your customers.
“…the reality we ignore or deny is the one that weakens our most impassioned efforts toward improvement;” No matter how hard you try to improve, you end up hurting yourself by ignoring your social media, blogging, website, and general marketing strategy.
How do you overcome this?
Utilize Automation Tools.
You’re never going to not be busy, so it’s important to make sure you set aside time to get things done. Something I always suggest is utilizing marketing automation tools such as Buffer or Hootsuite, so you can schedule all of your social media for the month at one time. Set aside one day a month to schedule out a weekly post to your social accounts. Once that becomes routine, try setting aside two days a month, and adding even more content.
Update your website.
Ok, so this one might be a little more difficult to manage, but it’s SO important.
My advice: Keep your website simple. One page, continuous scroll can be a good option, and is trendy right now. Using WordPress as your CMS is easy to use, and allows you flexibility in customizing.
Add your value proposition as your website headline, add testimonials and the problems that your solution can solve, add your products, and of course, add a way for your customers to easily contact you.
As I said, your website is your first impression for most customers, so make sure it’s expressing the image you want your brand to portray. It’s worth the time and investment.
Set reasonable goals.
This is the final, and most important piece of advice I can give you: make sure you set realistic goals for yourself. If you’re going to have a blog or various social media accounts, be sure that you’re posting consistently – whether that be every day, week, bi monthly, or every other month. Setting a regular schedule holds you accountable, and lets your customers know what to expect.
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By becoming a Wildix partner, we help provide you with the marketing support you need to ensure your online presence matches the story you want your brand to tell. Learn more about becoming a Wildix partner here: https://www.wildixpartner.com/us/