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Social Media In Business: are you for or against?

Hi there!

I am Alla and currently I am doing my first steps in two completely new spheres:

  1. Interning (quite a new feeling) in an global Telecommunications company, Wildix, and
  2. writing a blog article in the new workplace (Telecommunications is quite different from the Sports industry, where I had worked since I was a student).

But, no matter what, the challenge is gladly accepted and I can say that it’s a surprisingly nice feeling to find myself out of my comfort zone!

This little article (and the following poll) will be quite personal as I will speak about the things I have experienced in the past – and you know what? – Marketing tools and approaches in Sports and Telecommunications are incredibly similar – no joke!

Continue reading “Social Media In Business: are you for or against?”

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7 Tips for Customer Relationship Management

Customer relationship managementCustomer relationship management means just that – managing the relationship you have with your customers to ensure long-term satisfaction.

With the growth of social media and technology platforms that allows for quicker communications, customers are no longer as passive as they used to be. They now have multiple platforms at their disposal to connect with businesses and provide their experiences and feedback.

Successful companies listen to this feedback and engage with their customers on a regular basis; using that experience to then seek ways to improve their products and services. With the rise of these communication methods, customer relationship management is now more important than ever. Here are a few tips to help you improve:

Continue reading “7 Tips for Customer Relationship Management”

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Web, Hybrid or Native Mobile Apps

Web, Hybrid or Native Mobile apps – which one to choose? In the previous blog article we discussed web-based communication solutions and their advantages over native ones. This time we will discover why it is more preferable to use native or hybrid applications for mobile devices.

Mobile devices like smartphones and tablets have two important limitations:

  • CPU and battery usage
  • Technology limitations

Because these two factors must be taken into account, collaboration apps for mobile phones must still be native or hybrid apps. Native means using Objective-C and Swift (with iOS devices) and Java (with Android devices). Hybrid means that a mix of native code and Webviews are included in the app.

Continue reading “Web, Hybrid or Native Mobile Apps”

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Web-based vs Native apps: Which to Choose?

Web-based VS native administration is a long-standing dispute within this field. This topic is particularly important because it defines all of the user’s experience. Let’s examine, why web-based communication solutions are the best choice for delivering high service quality.

All new products now use web-based administration interfaces. Gone are the days of interfaces made with Java / QT. The advantages of this change include:

  • No software to install, and the interface is immediately available everywhere
  • Compatibility with all modern browsers
  • Support for mobile devices like tablets and smartphones
  • Security thanks to HTTPs
  • Web API might help when automating tasks

If the communication system you are developing or deploying does not use a web-based interface, please reconsider your choice. Web-based is really the best option. Continue reading “Web-based vs Native apps: Which to Choose?”

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4 Essential Tips To Build a Marketing Strategy

Strategy“Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.” – Michael Porter, Economist

What are your goals? What are your company values? What does your company provide? What differentiates your company from your competitors? These are all things you need to consider when developing your strategy.

Task: Create a marketing strategy. That seems easy enough, however, when it comes to developing an effective marketing strategy, there is a lot of effort, thought, and work involved. Anyone can share information on social media, or send emails. But your marketing strategy should involve more than that.

Here are 4 steps to creating an effective marketing strategy.

Continue reading “4 Essential Tips To Build a Marketing Strategy”

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