Author Archives: Alla Daleko

Major Industry Players switch to the direct sales/service model: a Myth or a present Reality?

Over the last few years, there have been many rumours about an increased risk of the “direct sales model” with launch and domination among the companies that form the UC&C backbone worldwide.

Headlines from the most respected publications in the industry feed the readers with such things as:

“The … Cloud business will be driven by a new end-user-focused engagement model”
“Resellers Beware: More Companies Now Selling Direct
“Are Cloud Vendors cutting out the Channel”…etc

However, as this is still a new model for many Vendors, many Channel Partners are living a calm life in their “Bubble” feeling the relationship that they have with their customer was safe. Continue reading

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How & Why to get your business listed online?

Every day we use the Internet countless times; we:

  • buy and sell products;
  • book tickets/hotels;
  • book appointments for any type of services;
  • seek for jobs;
  • read movie/book reviews;
  • ask for references/ recommendations when want to go on vacation, etc.

The Web serves as a so-called “Door Opener” as it has a great promotional power, opening up new possibilities to Business Owners, on their way to meeting  potential customers and their needs.

But how can you make your business “visible” among your competitors on the local level?

How can you make it recognizable among local customers?

The answer is literally on the surface- “Go to the Web,” use Online Directories that allow you to list your business for free and be searched by the customers on an equal basis with the other companies from your area. Continue reading

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Social Media In Business: are you for or against?

Hi there!

I am Alla and currently I am doing my first steps in two completely new spheres:

  1. Interning (quite a new feeling) in an global Telecommunications company, Wildix, and
  2. writing a blog article in the new workplace (Telecommunications is quite different from the Sports industry, where I had worked since I was a student).

But, no matter what, the challenge is gladly accepted and I can say that it’s a surprisingly nice feeling to find myself out of my comfort zone!

This little article (and the following poll) will be quite personal as I will speak about the things I have experienced in the past – and you know what? – Marketing tools and approaches in Sports and Telecommunications are incredibly similar – no joke!

Continue reading

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