I have a question for anyone running an MSP or Telecoms Business: Do you believe in marketing?
For many, the answer is they don’t. Perhaps you think that marketing is outside your regular duties, that it’s too complicated to handle or even that your business grows through referrals from your existing clients.
To anyone who thinks that way, I’d like to tell a story. Continue reading
Recently released in 2017, Microsoft Teams is storming the market space, currently with 13 million weekly users, and now one of the biggest workplace chat apps, surpassing Slack and Google Hangouts.
Increased growth of Teams is causing uncertainty to some Vendors who recognise Teams as direct competition to their business interests, thus revenues.
We decided to bring up this topic within our Ecosystem and speak about Teams, their possible influence on Channel Partners and the industry.
We interviewed Tech Guru and Technical Director of Taurus Clearer Communication, Richard Whybra.
Over the last few years, there have been many rumours about an increased risk of the “direct sales model” with launch and domination among the companies that form the UC&C backbone worldwide.
Headlines from the most respected publications in the industry feed the readers with such things as:
“The … Cloud business will be driven by a new end-user-focused engagement model”
“Resellers Beware: More Companies Now Selling Direct”
“Are Cloud Vendors cutting out the Channel”…etc
However, as this is still a new model for many Vendors, many Channel Partners are living a calm life in their “Bubble” feeling the relationship that they have with their customer was safe. Continue reading
Every day we use the Internet countless times; we:
- buy and sell products;
- book tickets/hotels;
- book appointments for any type of services;
- seek for jobs;
- read movie/book reviews;
- ask for references/ recommendations when want to go on vacation, etc.
The Web serves as a so-called “Door Opener” as it has a great promotional power, opening up new possibilities to Business Owners, on their way to meeting potential customers and their needs.
But how can you make your business “visible” among your competitors on the local level?
How can you make it recognizable among local customers?
The answer is literally on the surface- “Go to the Web,” use Online Directories that allow you to list your business for free and be searched by the customers on an equal basis with the other companies from your area. Continue reading