Why your business needs its own devoted spot in your customer’s mind
The incredible power of branding is the ability to make customers automatically connect a specific desire to a particular company. But what’s more incredible still is how distinct these desires and their associated brands tend to be. Continue reading “Be Set for Success through Positioning”
One of the old ways of thinking about business that’s still haunting us today is the question of how we should interact with the environment while operating a company. In the past, businesspeople saw this as a dilemma; we believed that we had to make a choice between making money or being kind to the planet.
Continue reading “Going Greener and Working Smarter: What Smart Work Can Do for Planet Earth”
How one remote worker kept an iconic film alive (and what that means for your business)
Like plenty of other millennials, I grew up raised in no small part by the first two Toy Story films. The reasons why these movies appealed to me are no doubt obvious to anyone who’s seen them; the characters, the humor and the emotionally resonant adventures all connected to my young imagination in a way few other movies could.
Continue reading “Smart Work at the Movies: A Continuity Story”
For all the ways global brands are currently dominating the telecom sector, there remains plenty of space for small businesses to achieve success within their own respective markets. Such has certainly been what Kelly Hopp discovered in her 11 years working at Altitude Communications, a Wildix Partner in Alberta, Canada.
In this edition of “Women in Tech,” we spoke with Kelly about what brought her to her unique position at Altitude, and what she’s been achieving in her role. Continue reading “Women in Tech: Kelly Hopp, Marketing Manager at Altitude Communications”
Out of all the telecom terms out there, the one I like emphasizing more than any other is the acronym of MSP: Managed Service Provider. The reason why is that being an MSP means you do far, far
more than just pass tools from a vendor to an end-user — instead, it means you’re someone who provides high-value services and IT management. Continue reading “Owning Your Customer: The Only Way to Succeed in Modern IT”