Customer relationship management means just that – managing the relationship you have with your customers to ensure long-term satisfaction.
With the growth of social media and technology platforms that allows for quicker communications, customers are no longer as passive as they used to be. They now have multiple platforms at their disposal to connect with businesses and provide their experiences and feedback.
Successful companies listen to this feedback and engage with their customers on a regular basis; using that experience to then seek ways to improve their products and services. With the rise of these communication methods, customer relationship management is now more important than ever. Here are a few tips to help you improve:
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