Author Archives: Austen Read-McFarland

Make Chat Part of the e-Commerce Customer Journey

Shopping online these days, you’re likely to see a lot of fresh communication features. In particular, chatbots, messaging boxes and “call an agent” popups now abound on digital storefronts.

Just based on these trends, it’s clear that people expect more than a barebones “Contact Us” page. But maybe that shouldn’t come as a surprise. Increasingly, customers want immediate gratification when they interact with companies. So you should also expect them to want their questions answered quickly, without the wait time of email or an external call. Stepping in to solve that issue are live chat services. When properly implemented, these tools give customers a way to connect with a company representative for instant insight and information. Continue reading

1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 5.00 out of 5)
Loading...
Constant Disruption and Partners as the Solution

Constant Disruption and Partners as the Solution

A Conversation with Robert Cooper, Managing Director at Wildix

Constant Disruption and Partners as the Solution
Imagine you’ve just experienced a powerful earthquake. You spent minutes on end watching walls shake and buildings sway, all while trying to keep your footing on a floor that’s being rocked by a massive, unstoppable force.

But, soon enough, the disaster passes. You’ve made it through in one piece. Not only that, your home is still standing.

The question is, do you now stay content with the stability you have?

Or do you arm yourself with the knowledge to get through the next quake? Continue reading

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading...