Emiliano Tomasoni, Author at Wildix Blog

2 November 20165 July 2017

Wildix History /3: The body shop mechanic and the blue boxes

dettaglio-1-carrozziere-Wildix — Illustrations: Laura Piaz

Such will, such educational preparation, such effort: Dimitri and Stefano design their own PBX.

They elaborate the Asterisk project, they dissect it, they “mess with it”, as is done with mopeds, but the risk of engine meltdown was always lurking.

Not much time goes by and the Osler brothers notice that those systems were unstable and that they would not get very far with those technological preconditions.

Yes, they made the phones work, but any operation which was more complex would compromise the entire system.

Continue reading “Wildix History /3: The body shop mechanic and the blue boxes”

31 October 201631 October 2016

Wildix History /2: The idea without the asterisk

dettaglio-asterisco-1 — Illustrations: Laura Piaz

Let’s return to the San Cristoforo Pub table, where we left the two Osler brothers grappling with their dream and their pints of beer.

“Industrializing what we do at a custom level”: a system of call centers for businesses.

But there are already so many call center systems, instead there is the dawning of a new area: unified communications.

Why not combine the information and system expertise and create a PBX simple to configure, as simple as surfing the internet? Continue reading “Wildix History /2: The idea without the asterisk”

18 October 201612 September 2023

Wildix History /1: Where the Story Begins

Where does the story begin?

Not everyone knows that the famous Guinness beer was tapped for the first time in 1759 in Celbridge, 23 kilometers from Dublin.

It was invented by Arthur Guinness, born in 1725, a businessman who decided to “dive” into the brewing business. He married Olivia Whitmore and they were blessed to have 21 children together.

It is a rainy winter evening. Stefano and Dimitri Osler are having two pints of Guinness at Pub Gulliver on the bank of Lake Caldonazzo in San Cristoforo, Trentino.

It is 2002, Stefano is 27 and his brother Dimitri is only 20.

Continue reading “Wildix History /1: Where the Story Begins”

24 June 201624 June 2016

Skype for Business, a Broken Promise

Paolo Bocci, CEO TED Ingegneria dei Sistemi, presents his analysis on Skype for Business.

“With Skype for Business Microsoft aims to replace the PBXs of companies. In this article I am going to tell you why the choice is very risky.

I base this claim on three criteria:

the vision of Microsoft;
the completeness of functionalities;
the architecture of the product.

Continue reading “Skype for Business, a Broken Promise”

20 November 201520 November 2015

Do you want to sell more? Tell real stories | Storytelling

wildix storytelling In case you need to convince a customer that your solution is the right one, if you know that the client who is not convinced won’t buy, and therefore you lose the business opportunity, then storytelling is right for you, because it shows the customer the importance of finding the right solution for the problem: YOUR SOLUTION.

Storytelling, or the art of telling stories, has ancient origins; it is not a modern marketing strategy.

The stories work because they have emotive implications, because they involve people who, listening to them, try spontaneously to give meaning to every step described.

In this post, you will learn a method of writing a story which will provide you with
a strong selling point.
Continue reading “Do you want to sell more? Tell real stories | Storytelling”