Category: Blog @en

Customer relationship management means just that – managing the relationship you have with your customers to ensure long-term satisfaction.

With the growth of social media and technology platforms that allows for quicker communications, customers are no longer as passive as they used to be. They now have multiple platforms at their disposal to connect with businesses and provide their experiences and feedback.

Successful companies listen to this feedback and engage with their customers on a regular basis; using that experience to then seek ways to improve their products and services. With the rise of these communication methods, customer relationship management is now more important than ever. Here are a few tips to help you improve:

Continue reading “7 Tips for Customer Relationship Management”

“Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.” – Michael Porter, Economist

What are your goals? What are your company values? What does your company provide? What differentiates your company from your competitors? These are all things you need to consider when developing your strategy.

Task: Create a marketing strategy. That seems easy enough, however, when it comes to developing an effective marketing strategy, there is a lot of effort, thought, and work involved. Anyone can share information on social media, or send emails. But your marketing strategy should involve more than that.

Here are 4 steps to creating an effective marketing strategy.

Continue reading “4 Essential Tips To Build a Marketing Strategy”