Contrary to popular belief, a company’s social media page isn’t just for self-promotion. On top of links to your own site, you should also mix in a healthy dose of third-party content: external articles, blogs or videos that are relevant to your business.
Beyond bringing your page fresh posts, sharing third-party links also lets you take a break from talking directly about your business. This helps avoid projecting a self-obsessed image; but more than that, it also lets you establish a more personal relationship with your followers, and show that your company understands new developments in your industry.
Still, it is possible to share unhelpful third-party content. So study these strategies to learn what links to look for, and which ones you should ditch. Continue reading “The Right Way to Share Third-Party Content: Tips for Social Media Success”