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Web, Hybrid or Native Mobile Apps

Web, Hybrid or Native Mobile apps – which one to choose? In the previous blog article we discussed web-based communication solutions and their advantages over native ones. This time we will discover why it is more preferable to use native or hybrid applications for mobile devices.

Mobile devices like smartphones and tablets have two important limitations:

  • CPU and battery usage
  • Technology limitations

Because these two factors must be taken into account, collaboration apps for mobile phones must still be native or hybrid apps. Native means using Objective-C and Swift (with iOS devices) and Java (with Android devices). Hybrid means that a mix of native code and Webviews are included in the app.

Continue reading “Web, Hybrid or Native Mobile Apps”

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Web-based vs Native apps: Which to Choose?

Web-based VS native administration is a long-standing dispute within this field. This topic is particularly important because it defines all of the user’s experience. Let’s examine, why web-based communication solutions are the best choice for delivering high service quality.

All new products now use web-based administration interfaces. Gone are the days of interfaces made with Java / QT. The advantages of this change include:

  • No software to install, and the interface is immediately available everywhere
  • Compatibility with all modern browsers
  • Support for mobile devices like tablets and smartphones
  • Security thanks to HTTPs
  • Web API might help when automating tasks

If the communication system you are developing or deploying does not use a web-based interface, please reconsider your choice. Web-based is really the best option. Continue reading “Web-based vs Native apps: Which to Choose?”

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4 Essential Tips To Build a Marketing Strategy

Strategy“Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do.” – Michael Porter, Economist

What are your goals? What are your company values? What does your company provide? What differentiates your company from your competitors? These are all things you need to consider when developing your strategy.

Task: Create a marketing strategy. That seems easy enough, however, when it comes to developing an effective marketing strategy, there is a lot of effort, thought, and work involved. Anyone can share information on social media, or send emails. But your marketing strategy should involve more than that.

Here are 4 steps to creating an effective marketing strategy.

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Vertical Solutions for Retail, Education, Hospitality, Healthcare

Vertical Solutions for Retail, Education, Hospitality, HealthcareVertical Solutions based on Unified Communications features can be successfully implemented for different industries, including Retail, Education, Healthcare, Manufacturing, Hospitality, Healthcare and Finance. In this blog article we will analyze some of these features and their ways of implementation.

Vertical Solutions for Retail / Education / Healthcare / Production Sites

Paging / Intercom

This feature allows for the delivery of audio messages, recorded or in real-time, to many users, typically using overhead speakers and other devices connected to the system.

Paging is performed over many devices. Intercom is usually performed over a single device. Continue reading “Vertical Solutions for Retail, Education, Hospitality, Healthcare”

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Unified Communications for Customer Support, Contact Center, and Marketing Activities

Unified Communications for Contact Center, Customer Support, Marketing ActivitiesIn the previous blog article we discussed how Unified Communications can improve the team collaboration and management. Today we will discover which features can help you win new customers and retain the existing ones by increasing the efficiency of your call center and marketing activities and improving your customer support.

Contact Center – Call Center – Sales / Support Teams

Website Integration

Today, users usually discover an organization via its website after a related web search. Besides valid contents, the website should integrate real-time communication features to allow potential and returning clients to get in touch with the team and improve your customer support.
Continue reading “Unified Communications for Customer Support, Contact Center, and Marketing Activities”

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