What do you think they are searching for?
They are searching for all those features that help to improve the office work flow..
Your competitors do their best to extend the list of those features that would fit any type of business and any type of office…
Now you have two options: either you fight fiercely against them, or your use your brains and you simply change the playing field.
Change the playing field!
Take your customer outside the office* and stand out from the competition.
* (not physically but mentally)
Here is how you can do it:
While talking to your customer and trying to figure out the problems he or she has, ask this simple question: