6 Communication Issues Holding Back Retail Shops

6 Communication Issues Holding Back Retail Shops

Even amid the exceptional rise of e-commerce, there’s no denying that the in-store experience still drives retail. In the US, for example, e-commerce only accounted for 10% of the total retail market — meaning that even if internet shopping is on a clear upward trend, traditional retail remains a lucrative (and highly competitive) sphere of business.

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Wildix & Gong, Your Automation Combination for Sales

Wildix & Gong, Your Automation Combination for Sales


Automation is about a lot more than making everyday work easier. As we’ve discussed in our last posts, automating procedures can bring enormous benefits to the entire sales funnelall the more so when implemented strategically. More than just eliminating the busywork of one given task, the advantages ripple out through your entire workflow.

With all that talk about automating in the abstract, at this stage it’s time to talk about using automation with a very real setup: combining the Wildix system with the state-of-the-art business intelligence tool Gong.

Let’s see this actual case of process automation and how it brings significant advantages to your entire sales funnel.

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How to Automate Procedures, Step by Step

a robot scans three laptops


As we said in our previous post, there’s no shortage of benefits to process automation. When you let software handle tasks, you speed up your workflow, save money and improve both internal morale and customer satisfaction. Given just how much of a competitive edge the practice gives a business, embracing automation is downright pivotal.

Of course, it’s all well and good to say just how useful process automation is — but how does one actually go about using automation for a given task?

This is actually a delicate question to answer, because automating work procedures is critical to get right. If you apply automation to an area where it isn’t needed, your return on investment will be less than optimal. Worse, should you do a poor job of automating an aspect of the workflow, the process may end up becoming a sinkhole of time and money spent on fixes.

In this post, we’ll give you a simple overview you can use to plot out a shift from manual work to automated simplicity, all while protecting your technology investment.

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