In case you need to convince a customer that your solution is the right one, if you know that the client who is not convinced won’t buy, and therefore you lose the business opportunity, then storytelling is right for you, because it shows the customer the importance of finding the right solution for the problem: YOUR SOLUTION.
Storytelling, or the art of telling stories, has ancient origins; it is not a modern marketing strategy.
The stories work because they have emotive implications, because they involve people who, listening to them, try spontaneously to give meaning to every step described.
In this post, you will learn a method of writing a story which will provide you with
a strong selling point.
Continue reading “Do you want to sell more? Tell real stories | Storytelling”